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Another ABC question, retail related:

Posted by: islander (a.k.a del_USA_islander) on May 29, 13:42

Customer comes in to my small business looking for Product A. Which we have at $25. He informs me Major Chain Store had same Product A at $15, but is out. $15 is the wholesale cost of Product A (meaning Major Chain Store was using it as a loss leader) What should I do?

A: Price match (meaning I make $0)

B: Offer a price in between

C: Sell at full price

Another ABC question, retail related: islander May 29, 13:42

Take the zero and try to convert them into a retruning customer. Give the benefits of the small biz over the big box retailer. {nm} skamanfu May 29, 14:07

yup, agree {nm} Moviesnob May 29, 14:45

You would want repeat business not cherry pickers, I would say "C" and your customer service should allow for the additional price. damenchipguy May 29, 14:41

C - Major Chain Store could not meet their needs which creates a greater demand... if they do not like your price they can look elsewhere {nm} RazorHawk May 29, 16:24

D. Offer to price match only if they purchase something else that you DO make a lot of profit on. From experience, if you BSmurf May 29, 16:28

i offered a slight break if purchasing more than one. they wound up with 3 {nm} islander May 29, 18:58

Excellent Choice on this one. See INSIDE for more.... RotoHockeyYTD2013 May 29, 19:31

I would be careful about selling it for $15 if it's something they will buy more of. They will expect if at that price the next time JDolphin May 29, 19:24

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