My two aunts are very very close and have been all their lives. Even after they both got married they bought houses and lived blocks apart from each other. The two of them and their husbands were all best friends and did everything together.
One of my aunts (and her husband) ended up having to move very far away for work to a very small town in the middle of nowhere. The other aunt (and her husband) drove the long distance about once a month to go and visit.
The town (back then) was one stoplight, a gas station, a mom and pop grocery store, two resturants and a repair garage. They would always eat at the one resturant whenever company came to visit from out of town. Being such a small town, the resturant owners liked to talk the custormer's ears off especially people from out of town. This irritated my uncle who was from out of town.
The resturant owner took up wood working and eventually made a cartoon character pig that his wife painted. They made a stand for the pig and placed outside of their resturant during the day and it became the resturant's mascot.
The pig was about 3 feet tall and about 2 feet wide and was a cartoonish looking pig standing upright.
The owners talked about their pig all the time and talked about it almost like it was their child. One time, when my out of town aunt and uncle were leaving for their long drive home, they saw the pig in front of the resturant after hours and my aunt commented that that was not a good thing because the pig could get kidnapped or something.
So my uncle loaded up the pig in their car and they drove home. My uncle is very onry and took some pictures of the pig at some famous Los Angeles landmarks (where my uncle lived). He took one of the pig with the Hollywood Sign in the background, one at the beach, one in front of Disneyland, etc... Each week he would mail one photo of the pig back to the resturant.
The next time my uncle visited the little town and was taken to the resturant, the owners talked his ears off about how their pig disappeared but had been sending them photos. My uncle suggested they start putting the photos on the walls for people to see.
When my family went on summer vacation, my uncle paid us money to take a picture of the pig on the Golden Gate Bridge, on a trollycar, at Alcatraz, in the Redwoods...
My uncle shipped the pig to Germany where his son was stationed in the Army and had him take German photos with the pig. My uncle went to NYC on business and took the pig with him and took photos (empire state building, times squae, statue of liberty, subway, taxi cab, broadway, wall street...)
Each time he went back to the resturant, all the photos were posted on the wall and the resturant owners had made up stories about where the pig was and why he was there.
My found a woodworker and paid him to make a similar girl pig and painted it similar and took both pigs to Hawaii on vacation with him.
Over about 10 years, the pig/pigs also made it to Old Faithful, Mt Rushmore, The White House, Lincoln Memorial, Mississippi Riverboat, Grand Canyon, Sea World....
For several months, the local TV news had a segment each Friday about where the pig(s) were. The local newspaper also posted each weeks pig photo for a while.
After around 10 years of this, one of the resturant owners got real sick. My uncle decided as a present he would return the pig to the resturant. He went to the resturant after hours and put both pigs where he had taken the first pig from, but one of the owners was still inside the resturant and saw him.
He and his wife, and my aunt and uncle who lived in that little town were banned from that resturant for life. The two pigs were brought out and displayed each day and taken inside each night. The owner attached a chain to each pig that was connected to the resturant.
The Travelocity Gnome ads did not appear until years afterwards.