TVStocks, MusicStocks and Life

I should dislcose I'm not a HUGE country fan, I like the older stuff (George Strait, Cash, Brooks, etc.)  My wife is a HUGE country fan of old and new.  I made her watch this video just now.

let's start with the beginning of the video.  we see a calm wind chime, an american flag and a porch swing all blowing in the soft breeze.  that's fine and I usually expect to see an american flag blowing in the breeze on most any country video, so nothing new there.

we then pan in to a man fishing (with a slow motion reel).  we then get blasted with a Dodge Ram with TX plates and the fisherman looks surprised when 5 or 6 country chicks jump out of the bed.  again, not really anything new for a country music video.

we have people gearing up to load the boat with a lot of alcohol, because as the song says it's time to get ship-faced.

let me digress for a moment, the song itself is what I would call "bro-country".  I read up about this a few months back after receiving a funny youtube clip showing where top country songs only talk about trucks, beer, jeans, girls and sex (and patriotism).  Here is a good article on this very subject:

http://music-mix.ew.com/2013/10/18/bro-country-beer-trucks-lyrics/

back to the video.  Luke Robinson looks kinda goofy dancing by himself singing.  this is directly from my wife, and I tend to agree.  they purposely slow down his face sometimes so he's not exactly singing with the song and I'm not sure why.  they add watermark grunge graphics throughout the video, which is fine but it reminds me of those reality TV shows on Discovery, etc. that highlight shows where people get dirty.

when old boy says "puff puff pass, sippin on some WHAT WHAT" the song (and video) takes a turn for the worse.  something about the lyric does not need to be uttered in a country music video from a white guy.  again, this is just my opinion, I could be way off here.

when he gets to the "let the sunshine down, do the 12 ounce bounce" I enjoy his voice and that hook.  I think it's the highlight of the song.  he can sing when he is trying.  but from there we pan into girls drinking out of moonshine jugs, shaking that ass and slow motion diving into the water.

let's talk about the girls for a minute.  one of them is wearing a rebel flag bikini.  now I understand for your target audience that's not a bad thing, but many people consider that to be a racist flag:

http://www.huffingtonpost.com/krystie-yandoli/confederate-flag-racism-debate_b_3876157.html

my wife comes from a small town, and they flew that flag while she was growing up there.  keep in mind we're not southerners and they purposefully did this for one reason... to show their white pride.  it still rubs me wrong when I see one on the back of a truck or in this case a girl wearing a bikini of it.  I understand to some it represents southern pride, but to others it represents racism to the highest degree.

back to the video.  we see a lot more dancing from Luke, the girls and a ton of drinking/partying on the boat.  when he says "Hawaiian Tropic Models, blah, blah... showing off their WHAT WHAT", that's another tough line to take seriously for a few reasons.

overall on the low budget I think they did well and tried to please the target audience.  it can be a fun video from the party perspective and a catchy tune for that crowd (especially in summer).  I'm not your target audience, but my wife is.  her honest response is she wouldn't listen to that song or watch the video again.  some of what I said here were thoughts of hers as well.

originally you were looking for feedback on the first post and I never like to give it if I feel it's negative in any way.  since you posted again, I didn't want you to not receive some feedback and feel ignored from people here.  hope you don't take my comments personal, these are just thoughts from someone that wouldn't listen to these type of songs to begin with... so already there is bias

hope that helps and ask any questions you have, I'll be glad to give further feedback.

if you're involved with the making of this video, keep going and sending stuff our way to see.  it's a good way to spread the word and get thoughts.  good luck with it all.