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CNN: EXCLUSIVE: NFL Airing Unity Ad In Prime Time On Sunday. (VIDEO).
http://money.cnn.com/2017/09/24/media/nfl-unity-ad-trump/index.html
The ad was titled "Inside These Lines." It was created by the ad agency Translation for Super Bowl LI. Forest Whitaker was the narrator.
In the ad, Whitaker says:
"Inside these lines, we don't have to come from the same place to help each other reach the same destination.
Inside these lines, we may have our differences, but recognize there's more that unites us.
Inside these lines, it's a game of inches, and there's no such thing as an easy yard when you're fighting to move forward.
Inside these lines, we're not only defined by our victories, but by the way we handle our defeats.
Inside these lines, we can bring out the best in each other,
And live united--
Inside these lines."