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LAT: How is AriZona Iced Tea still 99 cents as inflation soars?
https://www.latimes.com/business/story/2022-04-12/az-iced-tea-inflation-99-cents
(The short answer: the company is making less money. The big cans are still profitable, but for the moment, they’re much less so than a few years ago.
Don Vultaggio, the 70-year-old, 6-foot-8 founder and chairman of the company, is choosing to take a haircut in order to keep the price flat and cans moving.
“I’m committed to that 99 cent price — when things go against you, you tighten your belt,” Vultaggio said on a Zoom call in early April from his headquarters on Long Island, N.Y. Even though his costs are higher, “I don’t want to do what the bread guys and the gas guys and everybody else are doing,” Vultaggio said. “Consumers don’t need another price increase from a guy like me.”)
*I do get the AriZona fairly often but I prefer the Lipton Green Tea Citrus (usually find a 12 pack of 16oz ish bottles for $5). Though the AriZona Red Apple Green Tea is awesome (but hard to find here - just a couple out of the way gas stations I know of)
LAT: How is AriZona Iced Tea still 99 cents as inflation soars? Apr 14, 07:23
99 cents is overpriced for a drink that size Apr 14, 10:58
