SPIN FACTOR®

The HSX Blog



Whisper Numbers: Underworld: Awakening leads an action-packed weekend

After skipping the third film in Sony Screen Gems’ vampires vs. werewolves franchise, Kate Beckinsale [KBECK] returns for the fourth film Underworld: Awakening [UNDW4].  Fans are sure to turn out for the sequel and even pony up extra for 3D, a first for the series. The opening should fall somewhere between Underworld: Evolution, the second film’s $26.9 million in 2006, and Underworld: Rise of the Lycans, the third film’s $20.8 million in 2009.  Competition from new and holdover action films will limit any breakout potential.  Opening in 3078 theaters, Underworld: Awakening may consume $24 million.

Cuba Gooding Jr. [CGOOD] and Terence Howard [THOWA] lead the cast of Red Tails [REDTL] about the Tuskegee Airmen during World War II. Produced by George Lucas, the PG-13 rated film relies heavily on special effects in hopes of attracting young moviegoers. The film should have support from older men as well as the African-American audience. Attacking 2512 theaters, Red Tails could shoot down $14 million.

With new films targeting the same male audience, Contraband [CNTRB] is poised to drop around 50% in its second weekend to $12 million.

The drama Extremely Loud and Incredibly Close [ELAIC] expands wide after 4 weeks of limited release. Warner Bros. has tried to portray the film set against the backdrop of 9/11 as more than just about the events of 9/11. Although Tom Hanks [THANK] and Sandra Bullocks [SBULL] lend their starpower, the film falls on the shoulder of young newcomer Tom Horn.  Reviews have been mixed, which will discourage some amongst the older target audience. Playing in 2630 theaters, Extremely Loud and Incredibly Close could draw in $12 million.

Director Steven Soderbergh [SSODE] wants to turn mixed martial arts fighter Gina Carano into a movie star in Haywire [HAYWR]. Unfortunately, female-led action films have a hard time connecting with moviegoers.  It will be even harder for a first timer, even with an all-star supporting cast. The R-rating will prevent teens from checking out Carano, while older guys will have other options this weekend. Breaking into 2439 theaters, Haywire could score $8 million.

That’s the whisper from the trading floor.



Tag(s): KBECK, UNDW4, CGOOD, THOWA, REDTL, CNTRB, ELAIC, THANK, SBULL, SSODE, HAYWR

View more Blog posts »



By Box Office Whisperer on Thursday, January 19, 2012 @ 04:01 PM 7295 views

Recent Comments

    No recent comments.



Young Washington - Opening Weeke (YWASH.OW) 100000 10.00 (0.00)          Young Washington (YWASH) 150000 30.34 (+0.98)          Young Washington H$10 Call (YWASH.CA) 25000 2.00 (0.00)          Supergirl (SUPGR) 100000 138.73 (-4.07)          Young Washington H$10 Put (YWASH.PU) 25000 2.00 (0.00)          Lice (LICE) 150000 4.00 (0.00)          Supergirl - Opening Weekend (SUPGR.OW) 100000 56.24 (-0.92)          Supergirl (SUPGR) 150000 138.73 (-4.07)          Wilford Nappy Pulawa biopic (NAPPY) 1 49.21 (-2.93)          Metal Gear Solid (MTLGR) 9379 13.81 (+0.38)          The Batman: Part II (TBAT2) 100000 265.06 (+1.25)          Spider-Man: Brand New Day (SPID9) 117774 418.06 (+2.21)          Please (PLESE) 49999 21.82 (-0.26)          Wilford Nappy Pulawa biopic (NAPPY) 150000 49.21 (-2.93)          Minions & Monsters (MNIO3) 3635 307.27 (-1.04)          Hot Spot (HTSPT) 150000 6.04 (-0.26)          Ice Cream Man (ICREM) 61000 18.64 (-0.02)          Minions & Monsters (MNIO3) 80241 307.27 (-1.04)          Spider-Man: Brand New Day (SPID9) 8 418.06 (+2.21)          Her Private Hell (HERPH) 89000 7.44 (+0.13)          The End of Oak Street (FLWVS) 10000 79.54 (+2.79)          Hadestown: The Musical (HDSTW) 89000 7.31 (+0.07)          Minions & Monsters (MNIO3) 59000 307.27 (-1.04)          Isle of Man (ISLEM) 150000 39.66 (+0.10)          The Invite (TINVT) 99000 19.96 (-0.09)          Longlegs 2 (LNLE2) 150000 54.56 (+0.15)          Beach Read (BCHRD) 150000 25.71 (+0.02)          Motor City (MTRCT) 89000 8.32 (+0.03)          Gail Daughtry and the Celebrity (GDCSP) 119000 9.39 (+0.08)          Will Poulter (WPOUL) 25000 58.51 (-1.20)          Jeremy Allen White (JEAWH) 25000 44.11 (-0.95)          Sigourney Weaver (SWEAV) 25000 129.75 (-3.54)          Minions & Monsters - Opening (MNIO3.OW) 100000 75.00 (0.00)          Pedro Pascal (PPASC) 25000 127.07 (+0.26)          Noah Centineo (NCENT) 25000 52.47 (-0.52)          Young Washington (YWASH) 30000 30.34 (+0.98)          The Social Reckoning (SOCI2) 20000 67.19 (+0.18)          I Want Your Sex (IWYSX) 89000 5.91 (+0.03)          Naomi Ackie (NACKI) 25000 15.96 (+1.90)          Naomi Ackie (NACKI) 25000 15.96 (+1.90)          Spider-Man: Brand New Day (SPID9) 81064 418.06 (+2.21)          Club Kid (CLUBK) 100000 13.26 (-0.21)          Melissa Leo (MLEO) 25000 29.43 (+0.98)          Lucky Strike (LCKYS) 22 5.94 (0.00)          Killing Castro (KILLC) 17 4.63 (+0.03)          Pendulum (PNDLM) 21 6.69 (+0.11)          Control (COTRL) 14 6.01 (+0.45)          Keke Palmer (KPALM) 25000 62.18 (-1.29)          Black Panther 3 (BPNT3) 1 230.52 (-0.66)          Supergirl (SUPGR) 100000 138.73 (-4.07)