SPIN FACTOR®

The HSX Blog



Whisper Numbers: Underworld: Awakening leads an action-packed weekend

After skipping the third film in Sony Screen Gems’ vampires vs. werewolves franchise, Kate Beckinsale [KBECK] returns for the fourth film Underworld: Awakening [UNDW4].  Fans are sure to turn out for the sequel and even pony up extra for 3D, a first for the series. The opening should fall somewhere between Underworld: Evolution, the second film’s $26.9 million in 2006, and Underworld: Rise of the Lycans, the third film’s $20.8 million in 2009.  Competition from new and holdover action films will limit any breakout potential.  Opening in 3078 theaters, Underworld: Awakening may consume $24 million.

Cuba Gooding Jr. [CGOOD] and Terence Howard [THOWA] lead the cast of Red Tails [REDTL] about the Tuskegee Airmen during World War II. Produced by George Lucas, the PG-13 rated film relies heavily on special effects in hopes of attracting young moviegoers. The film should have support from older men as well as the African-American audience. Attacking 2512 theaters, Red Tails could shoot down $14 million.

With new films targeting the same male audience, Contraband [CNTRB] is poised to drop around 50% in its second weekend to $12 million.

The drama Extremely Loud and Incredibly Close [ELAIC] expands wide after 4 weeks of limited release. Warner Bros. has tried to portray the film set against the backdrop of 9/11 as more than just about the events of 9/11. Although Tom Hanks [THANK] and Sandra Bullocks [SBULL] lend their starpower, the film falls on the shoulder of young newcomer Tom Horn.  Reviews have been mixed, which will discourage some amongst the older target audience. Playing in 2630 theaters, Extremely Loud and Incredibly Close could draw in $12 million.

Director Steven Soderbergh [SSODE] wants to turn mixed martial arts fighter Gina Carano into a movie star in Haywire [HAYWR]. Unfortunately, female-led action films have a hard time connecting with moviegoers.  It will be even harder for a first timer, even with an all-star supporting cast. The R-rating will prevent teens from checking out Carano, while older guys will have other options this weekend. Breaking into 2439 theaters, Haywire could score $8 million.

That’s the whisper from the trading floor.



Tag(s): KBECK, UNDW4, CGOOD, THOWA, REDTL, CNTRB, ELAIC, THANK, SBULL, SSODE, HAYWR

View more Blog posts »



By Box Office Whisperer on Thursday, January 19, 2012 @ 04:01 PM 7163 views

Recent Comments

    No recent comments.



Avengers: Doomsday (AVNG5) 100 532.06 (+1.02)          EPiC: Elvis Presley in Concert (EPICC) 4000 14.63 (+1.41)          Moana (MOAN1) 5000 207.63 (+0.01)          Split Fiction (SPFIC) 33000 44.46 (+2.31)          Hamnet (HAMNT) 22000 15.69 (-0.38)          28 Years Later: The Bone Temple (28LT4) 25000 59.40 (-0.46)          Primate (PRIMT) 100000 19.82 (-0.13)          David (DAVID) 25000 74.45 (-1.41)          The Wild Robot 2 (TWRB2) 60000 41.12 (0.00)          Sheep Detectives aka Three Bags (3BAGF) 14477 35.59 (+0.90)          Buds (BUDS) 10000 30.61 (-0.03)          Good Luck, Have Fun, Don’t Die (GLHFD) 30000 17.49 (-0.03)          Corporate Retreat (CRPRT) 2076 4.77 (+0.93)          Practical Magic 2 (PRAC2) 45607 48.52 (+0.09)          Sheep Detectives aka Three Bags (3BAGF) 14917 35.59 (+0.90)          Disclosure Day (SKIES) 60000 158.77 (+0.49)          How to Make a Killing aka Huntin (HNGTN) 30000 18.06 (-0.01)          Love is Not the Answer (LINTA) 150000 4.62 (-0.38)          Hit Me Hard And Soft: The Tour (HMHAS) 150000 25.23 (+0.23)          Wuthering Heights (WUTHR) 125000 55.40 (+0.02)          Sheep Detectives aka Three Bags (3BAGF) 72616 35.59 (+0.90)          Avatar: Fire and Ash (AVAT3) 20000 442.04 (-2.81)          The Housemaid (HMAID) 1 62.06 (-0.14)          Split Fiction (SPFIC) 149993 44.46 (+2.31)          Split Fiction (SPFIC) 149993 44.46 (+2.31)          EPiC: Elvis Presley in Concert (EPICC) 149993 14.63 (+1.41)          EPiC: Elvis Presley in Concert (EPICC) 149993 14.63 (+1.41)          The Gauntlet (GNTLT) 60000 39.96 (-0.06)          The SpongeBob Movie: Search for (SPBO4.PU) 25000 5.02 (+0.04)          The SpongeBob Movie: Search for (SPBO4.CA) 25000 0.42 (0.00)          Avatar: Fire and Ash H$125 Put (AVAT3.PU) 25000 4.14 (+0.26)          Avatar: Fire and Ash - Opening W (AVAT3.OW) 100000 113.98 (-2.38)          Avatar: Fire and Ash H$125 Call (AVAT3.CA) 25000 2.58 (-0.13)          The SpongeBob Movie: Search for (SPBO4) 150000 65.01 (+0.69)          Avatar: Fire and Ash (AVAT3) 1 442.04 (-2.81)          The SpongeBob Movie: Search for (SPBO4.OW) 100000 18.67 (+0.21)          Love is Not the Answer (LINTA) 150000 4.62 (-0.38)          A Great Awakening (AGAWK) 150000 9.65 (-0.35)          The Goonies 2 (GONI2) 150000 66.57 (-0.25)          The Housemaid H$20 Call (HMAID.CA) 25000 2.84 (-0.05)          The Housemaid - Opening Weekend (HMAID.OW) 100000 22.95 (+0.19)          The Housemaid H$20 Put (HMAID.PU) 25000 1.32 (+0.07)          David H$25 Put (DAVID.PU) 25000 2.91 (0.00)          Dog Stars (DOGST) 10000 57.59 (+0.28)          David H$25 Call (DAVID.CA) 25000 1.04 (0.00)          Dog Stars (DOGST) 10000 57.59 (+0.28)          David - Opening Weekend (DAVID.OW) 100000 23.84 (-0.73)          Hello Kitty (HLOKT) 10000 25.11 (-0.17)          JUJUTSU KAISEN: Execution (JJTK3) 150000 14.87 (-0.18)          Melania (MLNIA) 150000 1.57 (-0.21)