The HSX Blog

Whisper Numbers: Will Kick-Ass 2 get served by The Butler?

Another foursome enters the box office frame this weekend with a close battle shaping up for the top spot. Aaron Taylor-Johnson [AJOHN] and Chloe Grace Moretz [CMORE] reprise their roles as wannabe superheroes in Kick-Ass 2 [KCKA2].  Jim Carrey [JCARR] joins the cast of the R-rated sequel, but not the publicity campaign due to the Sandy Hook massacre. Will the glorification of violence also turn off the more sensitive moviegoers? The original Kick-Ass opened to $19.8 million in 2010, but then dropped steeply. Director Matthew Vaughn did not return for the sequel, which also switched studios from Lionsgate to Universal. Reviews are worse than the original, but that’s not going to matter to the young male fanbase. Kick-Ass 2 could break $23 million from 2940 locations.

It took more than 40 producers to finally put together Lee Daniels’ The Butler [BUTLR], based on the real life of a black servant who wroked at the White House for eight Presidents. Forest Whitaker [FWHIT] stars in the lead role with Oprah Winfrey acting for the first time in 15 years as his wife. An all-star cast round out the historical figures. The Weinstein Co. got a lot of free publicity when Warner Bros. challenged its original title The Butler. The R-rated drama should have strong support from African-Americans and older women. The film will also cross-over into the arthouse crowd as director Lee Daniels [LDANI] is getting the best reviews of his career and award buzz for the film. Opening in 2933 theaters, Lee Daniels’ The Butler could collect more than $21 million.

With positive word of mouth evident during the weekday box office, We’re the Millers [WEMIL] should hold better than 55% of its debut and smuggle another $15 million. Although Elysium [ELYSM] opened better than We’re the Millers, the sci-fi was not as favorably received. Elysium could fall 55% to $13 million in its second outing. The animated Planes [PLANE] may dive 40% in its second weekend to $13 million.

Ashton Kutcher [AKUTC] stars as the late Apple co-founder in the biopic Jobs [JOBS].  The PG-13 rated film has garnered mostly negative reviews since premiering at the 2013 Sundance Festival.  However, Open Road only needs to entice a fraction of the fanatical Apple devotees  curious about the history of the tech company and its famous leader. Launching in 2381 theaters, Jobs could boot up $10 million.

The PG-13 rated thriller Paranoia [PRNOA] looks unlikely to make a star out of Liam Hemsworth [LHEMS]. The corporate espionage storyline is unlikely to appeal to fans of The Hunger Games. Instead, Gary Oldman [GOLDM] and Harrison Ford [HFORD] are more likely to interest the older adult crowd. While Relativity’s marketing campaign tries to latch onto the current debate over privacy, Paranoia has generated minimal buzz. Showing in 2459 locations, Paranoia may be lucky to crack $8 million.

That’s the whisper from the virtual trading floor.


View more Blog posts »

By Box Office Whisperer on Thursday, August 15, 2013 @ 04:18 PM 7321 views

Recent Comments

    No recent comments.


@HSXMOVIES on Twitter

Follow HSX on Twitter!

First Look at The Starling starring Melissa McCarthy https://t.co/LkVnThgJ7Z       First Look at #Copshop starring Gerard Butler, set to open on September 17th https://t.co/oClAdOuqGc       Michelle Yeoh, Jeffrey Dean Morgan and Celina Jade join Little America       #F9: The Fast Saga is currently trading at a $79M Opening Weekend on #HSX. Should you Buy, Sell or Hold?…       New trailer for #Candyman starring Yahya Abdul-Mateen II https://t.co/Xhl9VdbH91       Transformers: Rise of the Beasts is the title of the next #Transformers movie       Opening This Week: #F9: The Fast Saga https://t.co/htiz45CWDu       New trailer for #TheSuicideSquad https://t.co/gANT1w7Ot2       Rachel Zegler is set to star as Snow White in Disney's live-action remake       New trailer for #TheBossBaby: Family Business https://t.co/XffnvAh15P      
Black Widow H$65 Call (BWDOW.CA) 25000 2.00 (0.00)         F9: The Fast Saga H$90 Put (FAST9.PU) 20000 3.64 (+0.23)         Black Widow - Opening Weekend (BWDOW.OW) 100000 65.00 (0.00)         Tuesday (TUESD) 149970 6.00 (0.00)         F9: The Fast Saga H$90 Put (FAST9.PU) 25000 3.64 (+0.23)         F9: The Fast Saga H$90 Put (FAST9.PU) 20000 3.64 (+0.23)         Adventures of Tintin 2 (TINT2) 109000 0.03 (-0.03)         Little America (LITAM) 149998 18.71 (+3.24)         Little America (LITAM) 149999 18.71 (+3.24)         Margot Robbie (MROBB) 25000 71.73 (0.00)         Universe’s Most Wanted (UNIMW) 149998 21.53 (+2.27)         Universe’s Most Wanted (UNIMW) 149999 21.53 (+2.27)         Tuesday (TUESD) 150000 6.00 (0.00)         Black Widow H$65 Put (BWDOW.PU) 25000 2.00 (0.00)         Black Widow - Opening Weekend (BWDOW.OW) 100000 65.00 (0.00)         Black Widow H$65 Call (BWDOW.CA) 25000 2.00 (0.00)         A Quiet Place Part II $125M Bloc (AQPL2.BW) 25000 7.37 (+0.66)         Black Widow H$65 Call (BWDOW.CA) 25000 2.00 (0.00)         Black Widow - Opening Weekend (BWDOW.OW) 100000 65.00 (0.00)         Black Widow (BWDOW) 150000 163.10 (-1.42)         Black Widow (BWDOW) 99996 163.10 (-1.42)         Black Widow H$65 Call (BWDOW.CA) 25000 2.00 (0.00)         Candyman (CNDYM) 150000 47.40 (+3.18)         Candyman (CNDYM) 99996 47.40 (+3.18)         The Little Mermaid (TLMER) 10000 224.02 (-1.37)         Tuesday (TUESD) 150000 6.00 (0.00)         The Starling (STARL) 150000 0.20 (+0.13)         No Time To Die (JB25) 150000 160.18 (+1.00)         No Time To Die (JB25) 99996 160.18 (+1.00)         Alicia Vikander (AVIKA) 25000 43.38 (+0.53)         Snake Eyes (GIJO3) 150000 71.77 (+0.65)         Snake Eyes (GIJO3) 99996 71.77 (+0.65)         Sing 2 (SING2) 150000 152.21 (+0.86)         Sing 2 (SING2) 99996 152.21 (+0.86)         Spider-Man: Into the Spider-Vers (ASPD2) 150000 125.66 (+0.55)         Taylor Swift (TSWIF) 25000 82.09 (+0.75)         Spider-Man: Into the Spider-Vers (ASPD2) 99996 125.66 (+0.55)         Top Gun: Maverick (TOPG2) 150000 156.89 (+0.58)         Top Gun: Maverick (TOPG2) 99996 156.89 (+0.58)         John Wick: Chapter 4 (WICK4) 150000 132.44 (+0.88)         John Wick: Chapter 4 (WICK4) 99996 132.44 (+0.88)         Black Adam (BADAM) 150000 153.91 (+0.77)         Black Adam (BADAM) 99996 153.91 (+0.77)         Charlize Theron (CTHER) 25000 58.06 (+0.66)         Shang-Chi and the Legend of the (SHCHI) 150000 167.31 (+0.85)         Shang-Chi and the Legend of the (SHCHI) 99996 167.31 (+0.85)         Peter Capaldi (PCAPA) 25000 66.23 (+1.23)         Mckenna Grace (MCGRA) 25000 75.00 (+1.75)         Hunger Games: The Ballad of Song (HGAM5) 10 63.64 (-0.45)         The Marvels aka Captain Marvel 2 (CMAR2) 150000 224.14 (+1.50)