SPIN FACTOR®

The HSX Blog



Whisper Numbers: Planet of the Apes poised to rule

Advanced primates are set to take over the weekend box office from the sentient robots. Like the latest Transformers, Dawn of the Planet of the Apes [APES2] brings back the CG characters with Andy Serkis [ASERK] motion-capturing Caesar, while featuring an all-new human cast led by Jason Clarke [JCLAR]. Taking place 10 years after Rise of the Planet of the Apes, the PG-13 rated sequel shows humans and apes taking up arms against each other in a post-apocalyptic world. Fox has mounted a very effective marketing campaign in building up buzz.  Reviews from critics have been overwhelmingly positive, which should help entice adult moviegoers in a summer lacking quality blockbuster films. Fandango reported that advance ticket sales are ahead of the first film that debuted to $54.8 million in 2011, and on pace with World War Z, which opened to $66.4 million last year. Dawn also has the advantage of higher 3D ticket prices. Playing in 3967 theaters, Dawn of the Planet of the Apes could crack $68 million.

With direct competition in its third weekend, Transformers: Age of Extinction [TFRM4] looks to drop more than 50% again to about $18 million.

Despite a decent opening over the holiday weekend, Tammy [TAMMY] received poor marks from its audience. The comedy may tumble more than 50% to $10 million.

The other two films heading into their sophomore weekend, Deliver Us From Evil [BWRNT] and Earth to Echo [ECHO] are likely to duel at around $5 million.

After earning $2 million in 2 weeks of limited release, Begin Again [CSSYL] expands wide into 939 theaters. Keira Knightley [KKNIG] and Mark Ruffalo [MRUFF] star in the music-based romance, which has scored favorable reviews. Musicians Adam Levine and Ceelo Green [CLGRE] lend their starpower to the R-rated film from The Weinstein Co. Begin Again could sing to the tune of $3 million.

That’s the whisper from the virtual trading floor.



Tag(s): APES2, ASERK, JCLAR, TFRM4, TAMMY, BWRNT, ECHO, CSSYL, KKNIG, MRUFF, CLGRE

View more Blog posts »



By Box Office Whisperer on Thursday, July 10, 2014 @ 02:30 PM 2670 views

Recent Comments

    No recent comments.



Jeff Nichols (JENIC) 25000 11.38 (+0.10)          Jodie Comer (JCOME) 25000 52.09 (+0.16)          Jay Baruchel (JBARU) 25000 69.54 (+0.50)          Jay Baruchel (JBARU) 25000 69.54 (+0.50)          Toy Story 5 (TOYS5) 51 268.04 (0.00)          Fred Hechinger (FHECH) 25000 9.65 (+0.10)          Fred Hechinger (FHECH) 25000 9.65 (+0.10)          Emory Cohen (ECOHE) 25000 4.99 (+0.10)          Emory Cohen (ECOHE) 25000 4.99 (+0.10)          Clark Gregg (CGREG) 25000 57.70 (+0.33)          Clark Gregg (CGREG) 25000 57.70 (+0.33)          Beau Knapp (BKNAP) 25000 17.22 (+0.20)          Beau Knapp (BKNAP) 25000 17.22 (+0.20)          Boyd Holbrook (BHOLB) 25000 52.44 (+0.16)          Austin Butler (ABUTL) 25000 113.62 (+0.33)          Lewis Pullman (LPULL) 25000 59.75 (-0.25)          Bando Stone & The New World (BSTNW) 150000 1.64 (-0.03)          Charlie Plummer (CHPLU) 25000 9.82 (-0.05)          Kiki Layne (KLAYN) 25000 21.56 (-0.12)          GOAT (TGOAT) 1 26.34 (+0.81)          GOAT (TGOAT) 150000 26.34 (+0.81)          My Dead Friend Zoe (MDFZO) 1 6.15 (+0.15)          My Dead Friend Zoe (MDFZO) 150000 6.15 (+0.15)          Dracula - A Love Tale (DRALT) 1 15.31 (-0.55)          Dracula - A Love Tale (DRALT) 150000 15.31 (-0.55)          A Different Man (ADIFM) 1 4.85 (+0.49)          A Different Man (ADIFM) 1 4.85 (+0.49)          The Gauntlet (GNTLT) 149999 47.44 (-0.70)          The Gauntlet (GNTLT) 150000 47.44 (-0.70)          Hugh Grant (HGRAN) 25000 72.00 (-0.25)          The Comic Fund (COMIC) 20000 19.69 (0.00)          Trap - Opening Weekend (TRAP.OW) 3000 25.00 (0.00)          Conclave (CNCLV) 149999 4.66 (+0.41)          The Comic Fund (COMIC) 15000 19.69 (0.00)          Rob Peace (ROBPC) 149999 2.62 (-0.19)          Harold and the Purple Crayon H$1 (HATPC.CA) 25000 2.13 (+0.13)          Helena Bonham Carter (HBCAR) 25000 40.80 (-0.17)          Harold and the Purple Crayon H$1 (HATPC.PU) 1618 2.04 (+0.04)          Merchant Ivory (MRCIV) 150000 0.71 (-0.02)          The Gauntlet (GNTLT) 4000 47.44 (-0.70)          Playdate (PLYDT) 5000 14.18 (0.00)          Harold and the Purple Crayon H$1 (HATPC.PU) 23382 2.04 (+0.04)          Billy Magnussen (BMAGN) 25000 85.99 (-0.50)          Billy Magnussen (BMAGN) 25000 85.99 (-0.50)          Billy Magnussen (BMAGN) 25000 85.99 (-0.50)          Blue Moon (BLUMN) 150000 5.80 (-0.03)          Blue Moon (BLUMN) 1 5.80 (-0.03)          The Gauntlet (GNTLT) 150000 47.44 (-0.70)          The Gauntlet (GNTLT) 150000 47.44 (-0.70)          Trap H$25 Call (TRAP.CA) 25000 2.08 (+0.08)