SPIN FACTOR® - The HSX Blog



Whisper Numbers: Thor thunders into theaters.



For the fifth year in a row, a Marvel superhero movie opens the first weekend of May to mark the beginning of the summer movie season. This year, Paramount introduces Thor [THOR] with relative unknown Chris Hemsworth [CHEMS] as the fallen Norse God of Thunder.  Natalie Portman [NPORT] and Anthony Hopkins [AHOPK] co-star in the PG-13 rated film, which adds an element of fantasy to the modern superhero story. Even though the comic character is not as well known as Iron Man or Wolverine, Marvel has done an admirable job of building up Thor as an integral part of their Avengers universe. Robert Downey Jr. helped boost the Iron Man openings over $100M, while Hugh Jackman powered the X-Men prequel to $85 million.  Thor is unlikely to reach those numbers with a newcomer in the lead. Slinging into 3955 theaters, Thor could hammer away $68 million.

After opening with the biggest weekend of the year, Fast Five [FFUR5] looks to decelerate quickly in its sophomore frame. While reviews and word of mouth are excellent, the sequel faces direct competition from Thor. 2009’s Fast & Furious dropped 62% in its second weekend, so expect Fast Five to do a similar fall to around $34.5 million.

Counter-programming against the male-skewing Thor is not one, but two wedding-themed romantic comedies. Warner Bros. targets white female moviegoers with Something Borrowed [STBRW] starring Kate Hudson [KHUDS] and Ginnifer Goodwin [GGOOD] as best friends in love with the same man. The PG-13 rated film has generated poor reviews thus far. Opening in 2904 theaters, Something Borrowed may walk away with $12 million.

Meanwhile, Sony Screen Gems targets black women and their dates with Jumping the Broom [JUMPB] about two African-American families from different socioeconomic backgrounds coming together for a wedding. Last year, Our Family Wedding opened with $7.6 million while Just Wright did $8.3 million. The PG-13 rated Jumping the Broom could clear $9 million from 2035 locations.

That’s the whisper from the trading floor.



Tag(s): THOR, CHEMS, NPORT, AHOPK, FFUR5, STBRW, KHUDS, GGOOD, JUMPB

View more Blog posts »



By Box Office Whisperer on Thursday, May 5, 2011 @ 03:30 PM        5776 views


Recent Comments

    No recent comments.


@HSXMOVIES on Twitter





Follow HSX on Twitter!

Operation Mincemeat (OPMNC) 30000 5.80 (+0.96)         Boss Level (BOSSL) 100000 15.39 (+3.38)         Boss Level (BOSSL) 100000 15.39 (+3.38)         Olivia Colman (OCOLM) 20000 29.52 (+0.66)         Emile Hirsch (EHIRS) 20000 44.55 (-0.54)         Antlers (ANTLR) 100000 13.23 (+1.14)         Antlers (ANTLR) 100000 13.23 (+1.14)         Operation Mincemeat (OPMNC) 20000 5.80 (+0.96)         Operation Mincemeat (OPMNC) 20000 5.80 (+0.96)         Maleficent: Mistress of Evil (MALF2) 20000 92.00 (-4.52)         Zombieland: Double Tap (ZMBL2) 2 58.59 (-0.74)         Maleficent: Mistress of Evil (MALF2) 2 92.00 (-4.52)         Django/Zorro (DJAN2) 200 52.19 (+0.47)         Naomi Watts (NWATT) 19998 4.77 (+0.30)         Cash Truck aka Vigilance aka unt (VGLNC) 100000 19.90 (-0.20)         Cash Truck aka Vigilance aka unt (VGLNC) 1 19.90 (-0.20)         Zombieland: Double Tap (ZMBL2) 1 58.59 (-0.74)         True History of the Kelly Gang (THOKG) 10000 2.72 (+0.48)         Emile Hirsch (EHIRS) 20000 44.55 (-0.54)         Bradley Whitford (BWHIT) 20000 39.70 (+0.71)         Bloodshot (BLDSH) 100000 46.61 (-0.10)         True History of the Kelly Gang (THOKG) 30000 2.72 (+0.48)         Ode to Joy (ODJOY) 100000 0.89 (-0.14)         Maleficent: Mistress of Evil (MALF2) 100000 92.00 (-4.52)         Sam Claflin (SCLAF) 20000 7.66 (-4.18)         True History of the Kelly Gang (THOKG) 30000 2.72 (+0.48)         Sam Claflin (SCLAF) 20000 7.66 (-4.18)         The Photograph (PHOTO) 1 18.53 (0.00)         True History of the Kelly Gang (THOKG) 30000 2.72 (+0.48)         True History of the Kelly Gang (THOKG) 30000 2.72 (+0.48)         True History of the Kelly Gang (THOKG) 20000 2.72 (+0.48)         Brian Tyree Henry (BTHEN) 20000 59.90 (+0.67)         True History of the Kelly Gang (THOKG) 20000 2.72 (+0.48)         True History of the Kelly Gang (THOKG) 30000 2.72 (+0.48)         The Grudge (GRUD4) 1 26.96 (+0.10)         Olivia Colman (OCOLM) 20000 29.52 (+0.66)         Passing (PASIN) 15000 2.70 (+1.00)         Operation Mincemeat (OPMNC) 100000 5.80 (+0.96)         Operation Mincemeat (OPMNC) 100000 5.80 (+0.96)         Passing (PASIN) 15000 2.70 (+1.00)         Inferno (IFRNO) 99998 21.38 (+1.38)         Kelvin Harrison Jr. (KHARR) 20000 4.62 (+0.13)         Reminiscence (REMNS) 20000 38.16 (+1.53)         Cash Truck aka Vigilance aka unt (VGLNC) 100000 19.90 (-0.20)         Reminiscence (REMNS) 20000 38.16 (+1.53)         Eddie Izzard (EIZZA) 20000 72.02 (-0.43)         Cash Truck aka Vigilance aka unt (VGLNC) 100000 19.90 (-0.20)         Born to be Murdered (BTBMD) 100000 7.70 (0.00)         Antlers (ANTLR) 100000 13.23 (+1.14)         Born to be Murdered (BTBMD) 100000 7.70 (0.00)