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I'd expect them all to have that kind of multiplier because of the time of year they are released, with or without a Star Wars movie.
These aren't movies audiences rush to see on opening weekend, they turn out to see them over the Christmas-New Year holiday season.
No Star Wars last year, but TMULE had a DM of 4.6. The following weekend had MPOPN (6.0), TFRM6 (5.0), AQUMN (4.2)
No Star Wars in 2014, but ANNIE had a DM of 5.0 and NMUS3 had 5.8, opening against HOBT3, which only had a $90M 5-Day
2013 (the last year the pre-Christmas movies opened on 20 December) had SAVMB (7.3), AMBUL (5.24),WDINO (4.75) and ANCH2 (4.0) against the 2nd week of HOBT2
Does someone know how a release like Endgame typically affects the multipliers of movies opening just before & after it? {nm} Apr 17, 13:39
huh...I don't think anyone's ever looked into that...that I know of {nm} Apr 17, 17:25
It doesn't. It has been said on here many times before. Apr 17, 17:38
No, I was just thinking of all the screens it will be taking up . {nm} Apr 18, 06:21
It's more like " "Avengers Endgame is in theaters next week, so I'm not going to see XYZ movie this weekend" {nm} Apr 18, 09:00
Here's the box office chart for STAR7's opening weekend Apr 18, 09:06
AVNG3 doesn't seem to have near the effect I thought it might. Deadpool still had >2X OW, Overboard nearly 3X, Book club >4X Apr 18, 11:53
It looks like the big impact is on movies that open the same weekend, which won't apply for AVNG4 Apr 18, 12:27
I'd expect them all to have that kind of multiplier because of the time of year they are released, with or without a Star Wars movie. Apr 18, 13:01
Thank you for your insights and data {nm} Apr 22, 08:19
The biggest impact could be on the weekend box office the week tickets go on sale... Apr 19, 12:02
ERC: In the wake of AVNG4: ...outside of Disney, rival studios' films in the Top 10 dropped an average of -68% this weekend. Apr 29, 10:37
