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Paramount has to use what little market space available to promote Panda and, up until this week, Thor. TV spots for S8 are going into heav

Posted by: ShawnMR on May 15, 18:43 in response to GMov's post I am as big a bull on Super 8 as anyone but why haven't...

y rotation though.  I've already seen several in the last few days, including one during American Idol plus a promotion for its previews that it aired tonight during Simpsons and those shows.

Besides all of that, marketing campaigns just don't need to be super-long anymore.  Social media has sped up and changed the buzz game, especially with films that have a built-in appeal using fan-favorite names like Spielberg and Abrams.

Also, I think there's an argument for a conservative marketing campaign being a good sign.  If the studio doesn't feel the need to go "all in" with an expensive campaign on a project headlined by Spielberg and Abrams, it would show a ton of confidence in the film's long-term prospects from studio's POV.

RS (5/15) Phatcat May 15, 16:34

Thanks. But there should be a ban on posting rs or mca as long as they are in pvls bottom 3 :D {nm} islander May 15, 16:48

But if we ban them, how will I ever know if they have moved up? Perhaps a disclaimer stating, "here is the prediction from the worst site" {nm} PVL Admin May 15, 16:51

Hey, Rocket.... message for you in my PVL league {nm} eyescovered May 15, 16:56

on my way... {nm} PVL Admin May 15, 16:57

Expected for Pirates, TH2, and KFP2. Lantern and X-Men look overestimated to me. Super 8 is prob too low, but understandably this far out. {nm} ShawnMR May 15, 16:51

GL is underestimated... X-Men is probably about right. {nm} secretstalker May 15, 16:56

Dunno about GL. I second I think it looks awesome and next atrocious {nm} islander May 15, 16:59

People were saying that about Thor, too. {nm} secretstalker May 15, 17:14

X-Men looks really quite good so I buy the tracking. Way better than I thought it would look. {nm} HarryWarden May 15, 17:45

Wait... why is Super 8 underestimated because it's this far out but not GL which opens a week later? {nm} secretstalker May 15, 16:56

I would think that its much harder to gauge interest far out for an original film than a comic book adaptation. Plus, I just think Lantern ShawnMR May 15, 16:58

Is there legit buzz on Super 8 or am I just completely wrong? Starting to doubt a bit. {nm} GMov May 15, 18:01

I am as big a bull on Super 8 as anyone but why haven't they put the pedal to the metal on mktg? Are they going to pick it up? Or do they GMov May 15, 17:43

Paramount has to use what little market space available to promote Panda and, up until this week, Thor. TV spots for S8 are going into heav ShawnMR May 15, 18:43

A couple of big changes there from their previous futures. PVL Admin May 15, 16:56

Thanks for catching those, PVL. The KFP2 decrease is interesting, but doesn't tracking historically drop the ball on big kids flicks? ShawnMR May 15, 17:00

Not RS.. they account for that stuff, but companies like NRG have to do special polls and surveys to make up for it. {nm} secretstalker May 15, 19:32

What about Judy Moody and the not bummer summer? I like a complete chart, and R {nm} PVL Admin May 15, 16:58

RS can't afford the zero right now :) {nm} PVL Admin May 15, 16:58

Why would RS's future predictions be included in your chart? I would think just opening week. {nm} secretstalker May 15, 16:59

Well, as you can see here on my long range accuracy tab...oh you can't? Go figure. Worry about what I post, not what I track. {nm} PVL Admin May 15, 17:04

Also, any info on Mr. Popper's Penguins? tia {nm} PVL Admin May 15, 16:59

where is the tree of life though! {nm} adn21 May 15, 18:07

To low to bother with is my guess. {nm} BionicMoron May 15, 18:27

It's a limited release {nm} tribefan695 May 15, 18:45





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