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great article on The Help and it's potential - Variety
http://www.variety.com/article/VR1118041296?refCatId=13
I'll sum it up:
1. Top 5 performing locations were spread out: Memphis, Jackson, Chicago, Dallas, Atlanta. It's unusual to be outside of NY or LA. The spread inddicates how broadly the film played.
2. The average definite recommend for a film is 50-55%. Women over 35 were at 95%. Men under 35 were at 70%. The strong ratings means word-of-mouth should continue to propel the pic.
3. 60% of the 35.4M was over-35 audience. Women made up 74% overall, though Saturday men started to come out as they made up 31%. Crowd was diverse, but no final stats on ethnicity.
4. Film is expanding 100-200 theatres this week.
great article on The Help and it's potential - Variety Aug 15, 07:31
I almost posted this but was worried about being called a hypocrite. Aug 15, 07:32
Must be many that think like you and me there Lobo. Aug 15, 07:37
well if those were the top markets, it sounds like the ethnicity was heavy African american {nm} Aug 15, 07:39
in Memphis, Hotlanta and Jackson definitely. Dallas, Chicago are debatable. {nm} Aug 15, 07:42
it would interesting to line this up to a Tyler Perry release {nm} Aug 15, 07:45
OK there is only 1 thing this movie has in common with a tyler perry release... Thats a really bad comparison {nm} Aug 15, 08:00
that it overpeforms in Atlanta? That its demo is older? That it skews female? That it opened above 20? {nm} Aug 15, 08:02
Tyler's demo is older? Most people I know that like his movie are younger. Aug 15, 08:13
yes, older {nm} Aug 15, 08:18
That it makes grown white men cry fairly hard? Aug 15, 08:05
now that is funny! {nm} Aug 15, 08:08
hahaha {nm} Aug 15, 08:11
The vast majority of Jacksonians I know that saw it where white - Aug 15, 08:51
... and I can't spell on mondays, it seems... {nm} Aug 15, 08:51
to those that were at the film, mind sharing the ethnicity makeup of your theatre? {nm} Aug 15, 07:46
Watched in Redwood City CA (in the bay area); I'd say 85% white? a few Asians; Mostly older crowd; about 60% females {nm} Aug 15, 09:12
thanks. what capacity, near sold out? {nm} Aug 15, 10:01
Yeah, basically sold out except for some front seats; it's a 3:35pm show {nm} Aug 15, 10:55