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The vast majority of Jacksonians I know that saw it where white -
I'd say the two reasons it did well in my hometown of Jackson are:
1. Many people in this area played extras - folks wanted to see friends and family in a movie.
2. Older people remember the time period the movie touches on - many had extreme nolstagia reasons to see it. I know folks that haven't been to movies in ten years that wanted to see this film for that very reason. They made their sons and daughters take them.
great article on The Help and it's potential - Variety Aug 15, 07:31
I almost posted this but was worried about being called a hypocrite. Aug 15, 07:32
Must be many that think like you and me there Lobo. Aug 15, 07:37
well if those were the top markets, it sounds like the ethnicity was heavy African american {nm} Aug 15, 07:39
in Memphis, Hotlanta and Jackson definitely. Dallas, Chicago are debatable. {nm} Aug 15, 07:42
it would interesting to line this up to a Tyler Perry release {nm} Aug 15, 07:45
OK there is only 1 thing this movie has in common with a tyler perry release... Thats a really bad comparison {nm} Aug 15, 08:00
that it overpeforms in Atlanta? That its demo is older? That it skews female? That it opened above 20? {nm} Aug 15, 08:02
Tyler's demo is older? Most people I know that like his movie are younger. Aug 15, 08:13
yes, older {nm} Aug 15, 08:18
That it makes grown white men cry fairly hard? Aug 15, 08:05
now that is funny! {nm} Aug 15, 08:08
hahaha {nm} Aug 15, 08:11
The vast majority of Jacksonians I know that saw it where white - Aug 15, 08:51
... and I can't spell on mondays, it seems... {nm} Aug 15, 08:51
to those that were at the film, mind sharing the ethnicity makeup of your theatre? {nm} Aug 15, 07:46
Watched in Redwood City CA (in the bay area); I'd say 85% white? a few Asians; Mostly older crowd; about 60% females {nm} Aug 15, 09:12
thanks. what capacity, near sold out? {nm} Aug 15, 10:01
Yeah, basically sold out except for some front seats; it's a 3:35pm show {nm} Aug 15, 10:55