I have loved the studio for their horror output in the past (taking a chance on Saw was something no other studio would have done as Lionsgate itself almost sent it DTV) and their marketing of said horror films is always pretty good but somehow, for reasons I can't explain, their marketing of non-horror films is pretty much universally awful. They always manage to make their films look cheap and/or cheesy. How hard is it to mimick what other studios do and make them look like the big productions they usually are?