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As for Immortals...

Posted by: Ruthian23 on Nov 14, 12:10 in response to b4bad's post I wonder how the current releases are going to hold this...

I think it's a front-loaded type movie as it is, but I don't really think it'll be further significantly hurt by either of those movies. I don't think the primary audience for Immortals overlaps much at all with the primary audiences for Happy Feet or Twilight (with the exception of guys who are going with their girlfriends to see Twilight, though those movies seem more like a large group of girls type of movie vs. a date movie to me). As for Jack and Jill, I'm still not quite sure exactly who the movie is aimed at (though it seemed to find a decent audience if the box office is any indication).

I wonder how the current releases are going to hold this weekend considering there is Twilight and Happy Feet assaulting the BO.. b4bad Nov 14, 12:05

As for Immortals... Ruthian23 Nov 14, 12:10

There's also Veteran's Day which boosted the Friday grosses. I think that will contribute to larger than normal drops for J&J and Immortals. Jay_Beezy Nov 14, 12:21

2012 fell 59.5% in its second weekend against the opening weekend of "New Moon" in Nov. 2009. Other wide releases fell 45-85%. second gary Nov 14, 12:11

Of recent "two weeks before thanksgiving" movies, 2012 seems to be the best comp for IMRTL, I think. It ended up delisting at 2.29 mult. Paul2k Nov 14, 12:51

We'll be seeing lots of 50%+ drops. Serious damage to Footloose and Puss. {nm} Guts Nov 14, 12:12

I agree with Ruthian. Twilight and Feet will erase them all. And... JMT-NL Nov 14, 12:16

and I agree with be4bad ;-) {nm} JMT-NL Nov 14, 12:17

I'm curious as to whether a movie like Twilight hurts other movies, especially on Friday, just because people who aren't seeing Twilight Ruthian23 Nov 14, 12:23

I'm pretty sure that's less of a factor than the movie itself siphoning off viewers. Counterprogramming offsets the 'zoo' effect. {nm} Guts Nov 14, 12:28

Jack and Jill will suffer more from bad wom than from the openers imo. Immortals and Edgar should be mostly ok. {nm} Guts Nov 14, 12:23

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