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I thought the non-PIxar comps were better matches for tone and content, and when a firm has cultivated an individual brand so well...
... I think "a new film from Pixar which does not feel like a film from Pixar" is a problem for the brand.
As for "Pixar in summer," BRAVE is currently priced above the summer openings of RATAT, CARS, WALLE and CARS2, just below UP and FNEMO, and well below TOYS3.
Apple: third trailer (and IMO the bestest) for [BRAVE] Apr 24, 08:24
Well, if "How to train your dragon" can open to 44 with 3D in March... Apr 24, 11:07
Because unlike your other examples, Brave is Pixar in Summer. {nm} Apr 24, 11:14
I thought the non-PIxar comps were better matches for tone and content, and when a firm has cultivated an individual brand so well... Apr 24, 14:33
Oh, and just to provide some numbers- OW price comps (non-adjusted for inflation) for Pixar summer flicks: Apr 24, 15:29
Pixar, yes, but the first Pixar movie to specifically target girls. It's a little bit of an unexplored territory. {nm} Apr 24, 19:50