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Oh, and just to provide some numbers- OW price comps (non-adjusted for inflation) for Pixar summer flicks:

Posted by: Paul2k on Apr 24, 15:29 in response to second gary's post I thought the non-PIxar comps were better matches for...

Ratatouille 47 (2007)

Cars 1 60 (2006)

WALL-E 63 (2008)

Cars 2 66 (2011)

Up 68 (2009)

Finding Nemo 70 (2003)

Toy Story 3 110 (2010)

Brave currently priced at 182, meaning its expected OW based on the price is around 67.41

Apple: third trailer (and IMO the bestest) for [BRAVE] Paul2k Apr 24, 08:24

Well, if "How to train your dragon" can open to 44 with 3D in March... second gary Apr 24, 11:07

Because unlike your other examples, Brave is Pixar in Summer. {nm} Antibody Apr 24, 11:14

I thought the non-PIxar comps were better matches for tone and content, and when a firm has cultivated an individual brand so well... second gary Apr 24, 14:33

One could argue that any Pixar non-sequel did not match the tone/content of the Pixar "brand" when first trailers were released, but once Paul2k Apr 24, 15:25

Oh, and just to provide some numbers- OW price comps (non-adjusted for inflation) for Pixar summer flicks: Paul2k Apr 24, 15:29

Final note- I agree that it feels similar to HTTYD, probably because of the Scottish accents involved and the "argh warriors!" thing, but Paul2k Apr 24, 15:36

Pixar, yes, but the first Pixar movie to specifically target girls. It's a little bit of an unexplored territory. {nm} BionicMoron Apr 24, 19:50

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