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Oh, and just to provide some numbers- OW price comps (non-adjusted for inflation) for Pixar summer flicks:

Posted by: Paul2k on Apr 24, 15:29 in response to second gary's post I thought the non-PIxar comps were better matches for...

Ratatouille 47 (2007)

Cars 1 60 (2006)

WALL-E 63 (2008)

Cars 2 66 (2011)

Up 68 (2009)

Finding Nemo 70 (2003)

Toy Story 3 110 (2010)

Brave currently priced at 182, meaning its expected OW based on the price is around 67.41

Apple: third trailer (and IMO the bestest) for [BRAVE] Paul2k Apr 24, 08:24

Well, if "How to train your dragon" can open to 44 with 3D in March... second gary Apr 24, 11:07

Because unlike your other examples, Brave is Pixar in Summer. {nm} Antibody Apr 24, 11:14

I thought the non-PIxar comps were better matches for tone and content, and when a firm has cultivated an individual brand so well... second gary Apr 24, 14:33

One could argue that any Pixar non-sequel did not match the tone/content of the Pixar "brand" when first trailers were released, but once Paul2k Apr 24, 15:25

Oh, and just to provide some numbers- OW price comps (non-adjusted for inflation) for Pixar summer flicks: Paul2k Apr 24, 15:29

Final note- I agree that it feels similar to HTTYD, probably because of the Scottish accents involved and the "argh warriors!" thing, but Paul2k Apr 24, 15:36

Pixar, yes, but the first Pixar movie to specifically target girls. It's a little bit of an unexplored territory. {nm} BionicMoron Apr 24, 19:50

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Star Wars: Dawn of the Jedi (STRW1) 149999 109.91 (+0.88) The Custom of the Country (TCOTC) 20000 18.52 (+1.85) Islands (ISLNS) 5994 0.24 (0.00) Shaun The Sheep: The Beast Of Mo (SHEP3) 100000 11.68 (-0.86) Islands (ISLNS) 7006 0.24 (0.00) Iron Lung (IRONL) 1496 24.18 (-0.18) Day Drinker (DRNKR) 100000 13.22 (+1.63) Iron Lung (IRONL) 6004 24.18 (-0.18) Sender (SENDR) 150000 10.50 (+1.31) A Tree is Blue (ATBLU) 150000 5.51 (+1.30) Infinite Icon (INFIC) 987 1.26 (0.00) A Tree is Blue (ATBLU) 150000 5.51 (+1.30) Dolly (DOLLY) 150000 2.31 (+0.13) Infinite Icon (INFIC) 487 1.26 (0.00) Return to Silent Hill (SHIL3) 8875 5.69 (+0.02) The Custom of the Country (TCOTC) 150000 18.52 (+1.85) The Animal Fund (ZOO) 20000 20.11 (+0.02) Return to Silent Hill (SHIL3) 937 5.69 (+0.02) A Long Winter (ALWNT) 150000 3.29 (+0.02) Shiver (SHVER) 150000 61.41 (-2.74) Mercy (MRCY1) 9000 22.16 (+0.11) Josephine (JSPHN) 150000 8.46 (+0.36) Mercy (MRCY1) 1000 22.16 (+0.11) The Housekeeper (HSKPR) 149998 4.55 (-0.25) The Housekeeper (HSKPR) 149996 4.55 (-0.25) The Custom of the Country (TCOTC) 150000 18.52 (+1.85) Shiver (SHVER) 10000 61.41 (-2.74) In Cold Light (INCLT) 996 1.03 (0.00) In Cold Light (INCLT) 4996 1.03 (0.00) H Is For Hawk (HFHWK) 5002 1.14 (0.00) Hey Bear (HEYBR) 150000 6.43 (+0.64) Clika (CLIKA) 974 4.43 (-0.04) The Custom of the Country (TCOTC) 150000 18.52 (+1.85) Clika (CLIKA) 8026 4.43 (-0.04) Sam & Victor’s Day Off (SAVDO) 25000 8.32 (-0.02) The Third Parent (T3RDP) 150000 5.65 (+0.03) Border 2 (BORD2) 7987 2.70 (+0.04) James Bond 26 (JB26) 150000 163.76 (+0.88) The Custom of the Country (TCOTC) 16189 18.52 (+1.85) Border 2 (BORD2) 8013 2.70 (+0.04) The Custom of the Country (TCOTC) 150000 18.52 (+1.85) A Private Life (VPRIV) 979 0.96 (-0.01) The Custom of the Country (TCOTC) 150000 18.52 (+1.85) The Custom of the Country (TCOTC) 150000 18.52 (+1.85) Day Drinker (DRNKR) 30000 13.22 (+1.63) A Private Life (VPRIV) 479 0.96 (-0.01) Day Drinker (DRNKR) 50000 13.22 (+1.63) The Custom of the Country (TCOTC) 150000 18.52 (+1.85) No Other Choice (THEAX) 9983 8.95 (+0.08) No Other Choice (THEAX) 10017 8.95 (+0.08)