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Don't forget about Cinco De Mayo

Posted by: REDKED (a.k.a REDKED13) on May 04, 09:01 in response to Carcharodon's post Rollercoaster time - Nikki says $20M Midnights for Avengers

Just like on St Patty's day every claims to be Irish, Cinco De Mayo is the day when more and more Americans find an excuse to celebrate.  Eat lots of Burritos and drink lots of Tequila and Margaritas.  I think that partying on Saturday night will supercede going to the movie theater.  Still think that we won't see OW top $160 million

Rollercoaster time - Nikki says $20M Midnights for Avengers Carcharodon May 04, 08:20

Just a bit of my own analysis - this looks to be the highest 'School Night' midnight screening; all others were summer of TG holiday Carcharodon May 04, 08:25

great point re: school nights {nm} BorderLand May 04, 08:25

Nowhere close to HPOT8's 43.5 midnights, but still more than HGAME's 19.7. Now we wait to see which path it follows. {nm} Paul2k May 04, 08:25

DL updated to $18.7M {nm} Antibody May 04, 09:00

Well, on the bright side, perhaps a low midnight means it won't be as frontloaded {nm} BorderLand May 04, 08:25

Again, keep in mind that HP7.2 was Summer, no school and thus kids could rush out to see it... {nm} Carcharodon May 04, 08:26

yeah, I didn't think of that... anticipating sat should pretty huge, no? {nm} BorderLand May 04, 08:28

I'm thinking Friday afternoon into evening will be the juggernaut here, and hopefully Saturday performs well with the younger crowd {nm} Carcharodon May 04, 08:33

plus Harry has a hard core fan base and the midnight showing is an event, the Avengers will still perform strong {nm} nero5150 May 04, 11:12

Actually I think that's a huge number. Twilight and Potter are different beasts w/respect to midnight. More comparible are TDK, ROTF & HG. {nm} GMov May 04, 08:28

Some comparisons: BATM2 $18.5M, HPOT7 $24M, HPOT8 $43.5M, STAR3 $16.9M, TWLI2 $26.3M, TWLI3 $30M, IRNM2 $7.5M {nm} RogerMore May 04, 08:29

(THOR, CAPAM, GLANT and XMEN4 all had midnights in the $3M-$4M range) {nm} RogerMore May 04, 08:32

Strong number. I may have to up my prediction a bit. {nm} BionicMoron May 04, 08:29

I think the multiplier to use is TDK's 8.562x (OW/midnight) which implies $171MM for Avengers. Midnights are higher these days than '08 but GMov May 04, 08:31

And it comes in below Hunger Games midnights. TOLDJA! {nm} thatpj May 04, 10:27

Actual is $18.7M {nm} Antibody May 04, 08:58

Don't forget about Cinco De Mayo REDKED May 04, 09:01

How many were the Movie Marathon ticket vs just the Midnight showing? {nm} medv4380 May 04, 09:50





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