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Both are striving to appeal to 20-something women. Competition for the male audience between the two might even be closer than meets the eye

Posted by: ShawnMR on May 29, 14:06 in response to Abraxas' post Demographic for Rock of Ages would seem to be a bit older...

RoA definitely has a wider female appeal, but nonetheless, that 20-something segment is crucial to both (esp. Snow White).

mtc snow white 43 for greater glory 1 {nm} notfabio May 29, 13:13

so.... mtc 43 and RS mid 60s... What does that mean?? {nm} gardavou May 29, 13:17

Yeah, sticking with my $40-50m feeling {nm} xiayun May 29, 13:19

Had a feeling. Getting the impression this might barely top Battleship numbers at this point, but we'll see. {nm} ShawnMR May 29, 13:21

The Twitter index is the most concerning part IMO, only 3378 tweets on Monday for a film that should have big ratio xiayun May 29, 13:24

Agreed. I'm not impressed with its Twitter performance at all either, especially considering it has Twitter/Twilight darling Stewart. ShawnMR May 29, 13:32

Although advanced sales look pretty good from what I've seen. Already cracked Fandango 5. Should be #1 by tomorrow is my guess. From a GMov May 29, 13:56

I'd expect more robust advance sales given the demo; the key would be how much walk-up business it gets and how frontloaded to Fri it may be {nm} xiayun May 29, 14:03

b/C of Kristin Stewart? {nm} GMov May 29, 14:17

b/c the young female-oriented demo it's targeting; at least that's the demo I feel it's mainly targeting xiayun May 29, 14:58

I'll also add that I still believe women are holding out for Rock of Ages. Surprised its trading so low. {nm} ShawnMR May 29, 13:39

Demographic for Rock of Ages would seem to be a bit older than that of Show White. {nm} Abraxas May 29, 13:52

I haven't figured out who this movie is aimed at. {nm} forlorne May 29, 14:03

If the movie is anything like the musical (which I saw and loved), then the marketing has been way off. HurricaneKid May 29, 16:42

Both are striving to appeal to 20-something women. Competition for the male audience between the two might even be closer than meets the eye ShawnMR May 29, 14:06

Get the feeling that what???? No one. AND I MEAN NO ONE is holding out for that trash. {nm} lhayes37 May 29, 13:57

Agreed. Will give Adam sandler good competition in the Razzies {nm} thatpj May 29, 20:22

Tagging MTC: [SWHTM] 43; [CRIST] 1 {nm} Paul2k May 29, 13:37

That's disappointing {nm} thatpj May 29, 19:35





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