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Agreed. I'm not impressed with its Twitter performance at all either, especially considering it has Twitter/Twilight darling Stewart.

Posted by: ShawnMR on May 29, 13:32 in response to xiayun's post The Twitter index is the most concerning part IMO, only...

And she's barely in a lot of the marketing compared to Theron.  Bad, bad sign in my opinion.

mtc snow white 43 for greater glory 1 {nm} notfabio May 29, 13:13

so.... mtc 43 and RS mid 60s... What does that mean?? {nm} gardavou May 29, 13:17

Yeah, sticking with my $40-50m feeling {nm} xiayun May 29, 13:19

Had a feeling. Getting the impression this might barely top Battleship numbers at this point, but we'll see. {nm} ShawnMR May 29, 13:21

The Twitter index is the most concerning part IMO, only 3378 tweets on Monday for a film that should have big ratio xiayun May 29, 13:24

Agreed. I'm not impressed with its Twitter performance at all either, especially considering it has Twitter/Twilight darling Stewart. ShawnMR May 29, 13:32

Although advanced sales look pretty good from what I've seen. Already cracked Fandango 5. Should be #1 by tomorrow is my guess. From a GMov May 29, 13:56

I'd expect more robust advance sales given the demo; the key would be how much walk-up business it gets and how frontloaded to Fri it may be {nm} xiayun May 29, 14:03

b/C of Kristin Stewart? {nm} GMov May 29, 14:17

b/c the young female-oriented demo it's targeting; at least that's the demo I feel it's mainly targeting xiayun May 29, 14:58

I'll also add that I still believe women are holding out for Rock of Ages. Surprised its trading so low. {nm} ShawnMR May 29, 13:39

Demographic for Rock of Ages would seem to be a bit older than that of Show White. {nm} Abraxas May 29, 13:52

I haven't figured out who this movie is aimed at. {nm} forlorne May 29, 14:03

If the movie is anything like the musical (which I saw and loved), then the marketing has been way off. HurricaneKid May 29, 16:42

Both are striving to appeal to 20-something women. Competition for the male audience between the two might even be closer than meets the eye ShawnMR May 29, 14:06

Get the feeling that what???? No one. AND I MEAN NO ONE is holding out for that trash. {nm} lhayes37 May 29, 13:57

Agreed. Will give Adam sandler good competition in the Razzies {nm} thatpj May 29, 20:22

Tagging MTC: [SWHTM] 43; [CRIST] 1 {nm} Paul2k May 29, 13:37

That's disappointing {nm} thatpj May 29, 19:35





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The Mummy 4 (MUMY5) 10 65.67 (+0.08)          John Wick: Chapter 5 (WICK5) 10 116.59 (-0.11)          A Minecraft Movie II (MINE2) 10 284.38 (-0.44)          Stop! That! Train! (STTRN) 100000 5.30 (-0.38)          Kockroach (KOCKR) 40000 13.28 (+0.03)          Monopoly (MONOP) 30000 11.98 (+0.50)          The SpongeBob Movie: Search for (SPBO4.PU) 25000 2.87 (+0.98)          The SpongeBob Movie: Search for (SPBO4.PU) 25000 2.87 (+0.98)          Stop! That! Train! (STTRN) 30000 5.30 (-0.38)          The SpongeBob Movie: Search for (SPBO4.CA) 25000 1.65 (-0.92)          Only What We Carry (OWWC) 150000 2.00 (0.00)          The SpongeBob Movie: Search for (SPBO4.CA) 25000 1.65 (-0.92)          The SpongeBob Movie: Search for (SPBO4.OW) 100000 22.47 (-2.89)          The SpongeBob Movie: Search for (SPBO4.OW) 100000 22.47 (-2.89)          The SpongeBob Movie: Search for (SPBO4) 150000 73.47 (-6.26)          The SpongeBob Movie: Search for (SPBO4) 150000 73.47 (-6.26)          Audition (AUDTN) 150000 4.00 (0.00)          Only What We Carry (OWWC) 150000 2.00 (0.00)          Super Troopers 3 (STRO3) 149999 23.93 (+1.15)          Top Gun 3 (TOPG3) 9815 257.88 (-1.62)          Fauzi (FAUZI) 50000 5.07 (+1.36)          Fauzi (FAUZI) 50000 5.07 (+1.36)          Fauzi (FAUZI) 50000 5.07 (+1.36)          Fauzi (FAUZI) 50000 5.07 (+1.36)          Fauzi (FAUZI) 50000 5.07 (+1.36)          Fauzi (FAUZI) 50000 5.07 (+1.36)          Audition (AUDTN) 150000 4.00 (0.00)          Only What We Carry (OWWC) 150000 2.00 (0.00)          Mother Mary (MMARY) 150000 11.56 (-0.83)          Mother Mary (MMARY) 150000 11.56 (-0.83)          Naruto (NARUT) 150000 20.43 (+0.47)          Naruto (NARUT) 150000 20.43 (+0.47)          Silent Night, Deadly Night (SNDN) 150000 15.62 (+0.46)          Silent Night, Deadly Night (SNDN) 150000 15.62 (+0.46)          Silent Night, Deadly Night (SNDN) 150000 15.62 (+0.46)          Silent Night, Deadly Night (SNDN) 150000 15.62 (+0.46)          Naruto (NARUT) 150000 20.43 (+0.47)          Naruto (NARUT) 150000 20.43 (+0.47)          Kill Bill: The Whole Bloody Affa (KBWBA) 2345 20.01 (-1.76)          Tower of Terror (TOWRT) 10 14.61 (+0.12)          Hamnet (HAMNT) 24976 18.80 (-1.43)          Top Gun 3 (TOPG3) 20 257.88 (-1.62)          Audition (AUDTN) 150000 4.00 (0.00)          Ocean's (OCEN5) 4 49.66 (-0.05)          Stepdude aka Oh Hell No (OHELN) 125 3.23 (-0.01)          Only What We Carry (OWWC) 150000 2.00 (0.00)          Top Gun 3 (TOPG3) 8 257.88 (-1.62)          Tomb Raider (TOMB4) 10 5.48 (-0.04)          The Young People (TYPEP) 110 19.20 (-0.16)          Scarface (SCARF) 40 0.31 (+0.01)