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THE ENTERTAINMENT MARKET
If the movie is anything like the musical (which I saw and loved), then the marketing has been way off.
The musical was more focused on the rock aspects. Great classic rock music, and self-referential humor.
Lots of breaking the fourth wall as well, which will likely be cut from the film. Russel Brand's character played a much bigger role in the musical than he seems to be getting in the film.
mtc snow white 43 for greater glory 1 {nm} May 29, 13:13
so.... mtc 43 and RS mid 60s... What does that mean?? {nm} May 29, 13:17
Yeah, sticking with my $40-50m feeling {nm} May 29, 13:19
Had a feeling. Getting the impression this might barely top Battleship numbers at this point, but we'll see. {nm} May 29, 13:21
The Twitter index is the most concerning part IMO, only 3378 tweets on Monday for a film that should have big ratio May 29, 13:24
b/C of Kristin Stewart? {nm} May 29, 14:17
b/c the young female-oriented demo it's targeting; at least that's the demo I feel it's mainly targeting May 29, 14:58
I'll also add that I still believe women are holding out for Rock of Ages. Surprised its trading so low. {nm} May 29, 13:39
Demographic for Rock of Ages would seem to be a bit older than that of Show White. {nm} May 29, 13:52
I haven't figured out who this movie is aimed at. {nm} May 29, 14:03
If the movie is anything like the musical (which I saw and loved), then the marketing has been way off. May 29, 16:42
Get the feeling that what???? No one. AND I MEAN NO ONE is holding out for that trash. {nm} May 29, 13:57
Agreed. Will give Adam sandler good competition in the Razzies {nm} May 29, 20:22
Tagging MTC: [SWHTM] 43; [CRIST] 1 {nm} May 29, 13:37
That's disappointing {nm} May 29, 19:35