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NYT on [ELYSM]: Sony hoping for opening-weekend in the $35 million to $40 million range... track(ing) interest indicate a softer result

Posted by: Antibody on Jul 31, 12:51

“Elysium,” which features Ms. Foster in a rare villain role, is generating strong advance interest from ticket buyers, according to Sony, which is hoping for opening-weekend ticket sales in the $35 million to $40 million range. Competing studios contend that independent surveys that track interest indicate a softer result — perhaps even well below the $37.4 million that “District 9” took in over its first three days in theaters.

http://www.nytimes.com/2013/07/31/business/media/with-elysium-sony-hopes-to-break-a-string-of-failures.html


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