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Movies

I don't have a good answer and haven't looked at the numbers in detail, but the weekend performance was very different from the first movie.

Posted by: RogerMore on Nov 24, 12:20 in response to Moviesnob's post Although, it would be interesting to hear Rogers thought...

The first movie had $20 million in midnights only, strong Friday matinees and a low IM OF 2.27.

This movie had $25 million in lateshows from 8pm, weaker Friday matinees and a very strong Saturday.

My guess is that families who really wanted to see the movie ASAP, but not at a midnight screening, were brought forward from Friday to Thursday because of the earlier first showing times. This would explain the stronger Thursday evening and weaker Friday matinees.  While families who saw the first movie on Saturday also went to see this movie on Saturday, which would explain the high IM.

Official Adjusts Antibody Nov 24, 10:20

I guess not bad for HGAM2... Now what is the experts advice... Short it or stay out... sold my stock at 448 and didn't do anything... {nm} Shakarwala Nov 24, 10:26

Lots of less than expert advice on this board. I would read this from rogermore Moviesnob Nov 24, 10:38

Although, it would be interesting to hear Rogers thought on catching fire weekend multiplier since it was very high for this type of release {nm} Moviesnob Nov 24, 10:40

Lionsgate could be fudging to beat The Dark Knight Rises. {nm} Antibody Nov 24, 10:52

even if its a mil or two off, its still the highest since 2005 {nm} Moviesnob Nov 24, 11:13

I don't have a good answer and haven't looked at the numbers in detail, but the weekend performance was very different from the first movie. RogerMore Nov 24, 12:20

then that shouldn't change the post adjust play, based on your comps, do you think? My guess is that its still heavily frontloaded {nm} Moviesnob Nov 24, 12:33

I'd be very, very surprised if it did change the post-adjust. Sequel + HGAME's short legs + the audience hasn't expanded + behaviour RogerMore Nov 24, 12:49

I dunno...I was a party with many young teens at it today Colt 1911 Nov 24, 13:40

Sure, but is that enough interest to sustain its price? I'm looking at a list of the ten biggest openers, and the only one to delist above RogerMore Nov 24, 14:14

Polling had a higher 41% male demo for catching vs 29 male demo may have been distracted Friday by Xbox launch {nm} notfabio Nov 24, 15:32





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