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I don't have a good answer and haven't looked at the numbers in detail, but the weekend performance was very different from the first movie.
The first movie had $20 million in midnights only, strong Friday matinees and a low IM OF 2.27.
This movie had $25 million in lateshows from 8pm, weaker Friday matinees and a very strong Saturday.
My guess is that families who really wanted to see the movie ASAP, but not at a midnight screening, were brought forward from Friday to Thursday because of the earlier first showing times. This would explain the stronger Thursday evening and weaker Friday matinees. While families who saw the first movie on Saturday also went to see this movie on Saturday, which would explain the high IM.
Official Adjusts Nov 24, 10:20
Lots of less than expert advice on this board. I would read this from rogermore Nov 24, 10:38
Lionsgate could be fudging to beat The Dark Knight Rises. {nm} Nov 24, 10:52
even if its a mil or two off, its still the highest since 2005 {nm} Nov 24, 11:13
I don't have a good answer and haven't looked at the numbers in detail, but the weekend performance was very different from the first movie. Nov 24, 12:20
I dunno...I was a party with many young teens at it today Nov 24, 13:40
Polling had a higher 41% male demo for catching vs 29 male demo may have been distracted Friday by Xbox launch {nm} Nov 24, 15:32
