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Tracking is something many people think they understand, but very few people actually do

Posted by: filmjerkcom (a.k.a del_CTA_filmjerkcom) on Dec 15, 22:04 in response to GMov's post How accurate is the tracking for a movie like Avatar?

It's not an exact science. It's not even a science. It's just a tool some people use to see how aware people are about a certain movie.

I get the tracking every week. I read it but I never use it to play HSX. It's just too much of a crapshoot, especially if you don't know how to read it... and at 70+ pages every week, most people don't see, or care to see, the whole picture.

How accurate is the tracking for a movie like Avatar? GMov Dec 15, 21:52

Tracking is something many people think they understand, but very few people actually do filmjerkcom Dec 15, 22:04

Thanks. Cool...I have a hunch that Avatar could be bigger than some of the recent estimates I've seen GMov Dec 15, 22:10

can someone direct me to where you get this 70 page tracker report? {nm} Jeje1 Dec 16, 08:05

If you feel like paying several thousand dollars a month for an edge on HSX.... ;) notfabio Dec 16, 09:04

Totally defying tracking isn't TOO rare, and it does tend to happen the most with new/different material like this. BUT there aren't many dsbman Dec 15, 22:07

Now, I will add, just like Havens, that movies regularly do differently than the tracking states. However, exceeding it by 30m, as you're dsbman Dec 15, 22:09

You guys are probably right... GMov Dec 15, 22:15

To be fair, though, both the studio and exhibitors are pushing advance sales for "Avatar" waaaay more than "2012", which was largely day-ofs dsbman Dec 15, 22:34

That scenario is unlikely, but not unheard of. Jelly Dec 15, 22:10

One thing that does concern me on that prognostication is the theater count at only 3300+...need that to get revised up on Thursday. {nm} GMov Dec 15, 22:18

THR says 3400-ish theaters, with almost 3000 3D and 3000 2D screens. Jelly Dec 15, 22:26

It's not unheard of but it's HIGHLY unlikely for the weekend before Christmas for a movie that's an unknown property. secretstalker Dec 16, 05:02

(And if it does get a huge bump, it'll be cause the tickets are priced 32-50% higher more than most movies.) {nm} secretstalker Dec 16, 05:04

that is a big key to this movie....3000 3D screens means quite a bump in average ticket price {nm} lapuckfan Dec 16, 09:43





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