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I think the point is that absolute eyeballs matter more than inflatable dollars.
We always seem to gauge a picture's success by the gross, but if we're not actually in the business, isn't the more meaningful metric the number of people who saw the film? For most of us, we want to know how a movie is being received by other people: who's going to want to talk about it, make reference to it, pull its memes, and decide that it is or isn't art. For that, knowing how many people saw it (and better still if you know something about who those people are) tells you a lot more than how much they collectively paid. Ticket prices change, some theatres are more expensive than others - but everyone has two eyeballs and one butt to put in a seat and always will.
Does it matter? Supply and demand... People still pay to see it. Doesn't change great WOM {nm} Jan 10, 18:57
I think the point is that absolute eyeballs matter more than inflatable dollars. Jan 10, 22:55
same as Titanic did relative to ET/Star Wars. and as did Jaws/Star Wars to Gone With The Wind . . . Jan 10, 19:02
3d is only a $3-4 dollar bump at most theaters in my area. to answer your question. NOT MUCH. look inside: Jan 10, 20:38