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It's a kids movie (most common genre to have legs), in July (second leggiest month of the year, on average)

Posted by: shadowking (a.k.a shadowking13) on Jul 10, 16:43 in response to Sleprock's post Multiples? How about for kids movies like Pets? What is

that's not a sequel or based on a property with a built-in fan base (which means there's no reason for it to be frontloaded), that does have some competition coming, but nothing overly strong, that was not frontloaded internally this weekend and has good, though not great, reviews and Cinemascore.  What it does tomorrow, who knows, but it's an easy call for 4 weeks from now.





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