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Well, I see it making more than Bad Mom's, Snatched and definitely Rought Night for OW (which isn't hard).

Posted by: lobogotti on Jul 18, 11:28 in response to Antibody's post Define breakout #?

It might be able to surpass Bridesmaids OW.  I tihink $20M is the low end and anything above would seem a huge success.  I like the breakout number at $25M+.

This is a doubly underserved market.  African American + Women.  The black community comes out to support their films and this film actually looks very funny.

Tracking for the diverse community is very hard to determine.  Here is a great article on the subject:  http://variety.com/2015/film/box-office/you-cant-track-black-how-box-office-predictions-fail-diverse-movies-1201600318/

 

Girls Trip is going to do what Rough Night couldn't and breakout this weekend. {nm} lobogotti Jul 18, 11:01

Define breakout #? {nm} Antibody Jul 18, 11:03

Well, I see it making more than Bad Mom's, Snatched and definitely Rought Night for OW (which isn't hard). lobogotti Jul 18, 11:28

RoughNight, easy. Snatched, easy. Bridesmaids and bad mom's, mayyybe for OW, but not full run. adrenalin112 Jul 18, 19:21

looks good. yeah, I tend to agree that $100M would be tough (even on a $30M opening) for this film. {nm} lobogotti Jul 18, 19:57

I'm hoping for a big breakout. Expecting tracking to be more modest, high teens to 20, but this demo is notoriously tough to project. {nm} RollingThunder Jul 18, 11:23

+1 {nm} lobogotti Jul 18, 11:30

It's really not that hard, its just that hsx is notoriously bad at anything targeted at people of color or women. adrenalin112 Jul 18, 19:10

it looks so corny tho, you might be right {nm} AlexanderC Jul 18, 11:28

it may not be your or my film, but it will be a huge date night film. also, a lot of ladies going out for this one lobogotti Jul 18, 11:30

Already seeing evidence of that here with 28 sold for Thursday. It's become a popular ladies night especially for female-targeted films. {nm} RollingThunder Jul 18, 11:33

very nice {nm} lobogotti Jul 18, 12:36

Not a Date night movie...a GIRLS night movie. Used2BeTwitterFamous Jul 18, 21:18

tell that to my wife. there will be a fair share of men drug to this film, but obviously it is a GIRLS night film. {nm} lobogotti Jul 19, 05:12

The target audience could make it have a successful weekend, if the movie looked good and they were interested. Looks poor to me. {nm} goodtimes92618 Jul 18, 18:13

It's getting good RT reviews so far. I'm feeling it. I love female comedies, so I'm all in. {nm} Bronzey Jul 19, 04:51





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