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Spider-Man Homecoming
There was always the notion that this Spider-Man would skew younger and ComScore/Screen Engine’s PostTrak supports that showing 43% under 18 in updated audience polls. Since Friday, the under 25 crowd swelled with females moving from 18% to 22%, the third best demo for Homecoming after guys under 25 (35%), men over 25 (24%) and ahead of women 25+ (19%).
Overall total positive score is still a great 89% and 4 1/2 stars with a ton of walk-up business; 83% buying their tickets at the theater. This indicates that Homecoming is playing beyond the hardcore cinema-going audience. Forty-nine percent of Homecoming‘s audience was Caucasian, 24% Hispanic, 13% African American while 10% were Asian.
https://deadline.com/2017/07/spider-man-homecoming-box-office-opening-1202124834/
DL: marvel 62/160...Friday estimate dropped to 62 but weekend estimate went to high end of range of 156-160? Mar 08, 22:20
61% of the audience was male {nm} Mar 08, 22:31
Do you know how that percentage compares to other marvel releases? {nm} Mar 09, 08:08
Not Marvel, but DL's coverage said WW was 55% women (32% over 25, 23% under), 45% men (29% over 25, 16% under) Mar 09, 10:19
Amd there is info (inside. Black Panther Mar 09, 10:21
Infinity War (and Civil War) Mar 09, 10:23
Thor Ragnarok Mar 09, 10:25
GOTG2 Mar 09, 10:29
Spider-Man Homecoming Mar 09, 10:30
Dr Strange Mar 09, 10:31
Summary inside Mar 09, 10:47
Their infinity war number is wrong. Could be an adjustment made over the weekend {nm} Mar 09, 15:02
A Cinemascore {nm} Mar 09, 05:31
