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THE ENTERTAINMENT MARKET
You're not seriously comparing Late December to any other time of the year, right?
The reason movies fall of the table in January is they are behaving normally...except for the Xmas to New Year's, it's like weekend days.
Force Awakens fell 40% from weekend 1 to weekend 2 ... because weekend 2 was a holiday. Weekend 3 was another holiday. These movies do a small floating decline...until there's no holidays to keep them inflated...then they crash like movies in their 4th week do.
It's why things like Titanic / Greatest Showman / Jumanji 2 ... they're rarities in that they don't drop off the table as soon as January 5th comes along.
Endgame is behaving exactly like a mega-movie should in any time other than Xmas.
DL midday: FLRSK $4.1M/$11.2M NTRDR $10M UGLYD $2.3M/$7.2M-$9.5M; AVNG4 $44M -72% Fri (wild range for weekend) May 03, 13:15
still an 800+ delist MONSTER May 03, 14:14
Its "weekend" {nm} May 03, 15:33
Force had vacations {nm} May 03, 14:15
Why don't we wait and see how it fares the Monday after next for comparison? May 03, 14:47
You're not seriously comparing Late December to any other time of the year, right? May 04, 10:09
Force awakens made an additional 194 million after New years weekend and continued playing until the end of May {nm} May 04, 10:17
in other words it made $770m of its $936m total in the first three weeks {nm} May 04, 11:40
I blame Captain Marvel ;) {nm} May 03, 14:20
Variety says look for $175m+ 2nd wkend (~$25m ahead of the Force Awakens comp)... May 03, 14:39
though others have a wider range of possible holds ($137m to $177m) May 03, 14:44
Yeah, although looking at the way the openers appear to be performing (& Deadline's early #s track record), my guess... May 03, 14:56
Should pass Force Awakens on the worldwide chart this weekend. Might even pass Titanic for #2 worldwide this weekend. {nm} May 03, 15:08
It's kind of a drag when the movie breaking the records is a movie you have zero interest in. That's life. {nm} May 03, 15:49
don't feel too bad, something will dethrone it in time May 04, 18:14