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Wants to increase WB's theatrical slate to 20-25 titles a year (from 17), meeting with JK Rowling to make fresh HP content for HBO Max.

Posted by: notfabio on May 18, 13:18 in response to notfabio's post Here's the WSJ profile story on Zaslav which mentions it,...

Mr. Zaslav’s team is undoing some of the previous regime’s programming strategy, specifically plans to make original movies for HBO Max, people familiar with the matter said. The team scratched “The Wonder Twins,” a live-action film based on the Warner Bros.-owned DC Comics superhero duo, because Mr. Zaslav deemed its estimated $75 million-plus budget too high and its return too limited for a made-for-streaming movie, the people said.

Instead, Mr. Zaslav wants Warner Bros. to focus on increasing its number of theatrical releases to between 20 and 25 a year, a person familiar with his thinking said. Theatrical movies also tend to perform better on HBO Max than movies made exclusively for the service. Last year, Warner Bros. released 17 movies.

Current and former Warner Bros. executives said drawing people back into theaters remains difficult for movies that aren’t crowd-pleasers like “Batman” and “Spider-Man.”

At the same time, Mr. Zaslav is looking to make fresh “Harry Potter”-related content for HBO Max—Warner Bros. made all the wizarding franchise’s movies—people familiar with his thinking said, and plans to meet with creator J.K. Rowling in the coming weeks to discuss the matter





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