NCM is basically launching a joint venture with Spotlight for a new preshow network Elevate to target affluent/high end customers. Oct 18, 13:51
Do affluent/high end customers go to theatres anymore or do they just watch Day-N-Date on their home movie screens? {nm} Oct 18, 14:15
There are a few providers that basically will license new releases day and date for $20-30K rentals for the ultra-rich. Oct 18, 14:23
one of the reason people were willing pay the ArcLight premium was no pre-show shizz {nm} Oct 18, 15:08