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It does not help that this is the last film WB is releasing from LeBron James production company before it leaves for Universal.
To be fair, it's definitely going to make the bulk of whatever it does make from those 1500 (and even the 3000+ theatre released Madea films, still made most of their money from those 1500 locations) but they've also put way more effort into Evil Dead Rise already than they have for the entire campaign for House Party.
At least they gave it a chance on MLK Jr Weekend vs a total burial at sea that December 9th would have been.
BoxOfficePro has House Party at ~1,500 theaters for the weekend, the only theater count I've seen Jan 11, 11:53
That used to be the norm until Tyler Perry came along, too. Jan 11, 11:57
Its not going to play in Canada at all in any theatre {nm} Jan 11, 11:58
They probably have armed guards at the border to make sure no prints/DCPs accidentally get in. {nm} Jan 11, 12:02
It does not help that this is the last film WB is releasing from LeBron James production company before it leaves for Universal. Jan 11, 12:10
And I'm sure WB will have armed guards on the lot to make sure he doesn't come back. {nm} Jan 11, 12:30