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Until July 16th
When Incecption Opens none of the movies opening from June 30th until July 16th poses any direct competition for Knight & Day. If the word of the mouth is solid it's going to have a shot at $100 Million Domestically or atleast close to Date Night's Numbers from earlier this year and without a doubt $150 Million Plus from Overseas.
Tom Cruise even when he was compeltely sane if you exlcude the Mission Impossible Series & War of the World Flick is not known for blowing away competition during opening weekend.
He was never a guy to open his movies to the tune of $30 Million+. His average is around $22-$23 Million and that's exactly where Knight & Day is headed.
Deadline: [KNDAY] Disappointing" $3.6 million {nm} Jun 24, 08:03
Sorry... stubby pinkie hit "Return" too early... Link inside Jun 24, 08:03
ERC twitters $3.8m - about $10m less than TS3 {nm} Jun 24, 08:12
But I wouldn't put the cart before the horse on this one... it never was going to be a rush-out-and-see type of movie. Jun 24, 08:17
That said, I can't imagine it doing more than $20 million over the three-day weekend and it's a short regardless. {nm} Jun 24, 08:17
A somewhat sizeable one at that... {nm} Jun 24, 09:32
Offhand, can you think of some Wednesday openers that increased on Thursday? {nm} Jun 24, 08:18
Men in Black increased 1.2 %, a couple of movies stayed basically flat: Jun 24, 08:38
All is not Lost! Jun 24, 08:38
Tom's Scientology Buddy Jun 24, 08:44
Couldn't you argue that there's far more films being released these days and those kind of legs are rarer? {nm} Jun 24, 08:47
Until July 16th Jun 24, 08:56
How is this a guaranteed short? Jun 24, 10:01
2.2 multiplier. {nm} Jun 24, 10:11
Not for KNDAY, no... {nm} Jun 24, 10:14
Wednesday openers almost always do between 2 and 5 times the Wednesday number for the first Friday to Sunday. Jun 24, 10:52
good to have you back. Hope to see your saturday analysis again someday {nm} Jun 24, 11:06
It's very difficult to get 100% Thurs-to-Friday increase in late June, regardless of the genre {nm} Jun 24, 11:18
Agreed.... Jun 24, 11:55
But that'll still be a sizeable short since the first two days won't get multiplied {nm} Jun 24, 12:28
Bada-bing, bada-boom..... *Ksschhh!* {nm} Jun 24, 12:34
Tom Cruise curse Jun 24, 20:18
