Movies

TheWrap/Umberto: Marvel is skipping Hall H at SDCC this year will be on exhibit floor only notfabio Jun 20, 15:04

Universal is also planning to skip (but they rarely ever attend Hall H anyway) {nm} notfabio Jun 20, 15:07

I'd imagine with Frosty's deep ties, The Fall Guy could still be a "surprise" trailer at his Collider SDCC Hall H presentation. {nm} notfabio Jun 20, 15:09

BSL confirms that is what he was told too, but he said Marvel wasn't coming last year, but they did so he didn't want to post it. {nm} notfabio Jun 20, 15:10

Secret Invasion is at not great Bob 69% (She-Hulk 80%) on Rotten Tomatoes ahead of its D+ debut tomorrow. notfabio Jun 20, 15:14

free(ish) advertising. who needs it? {nm} my mate paul Jun 20, 15:28

not remotely free! {nm} Moviesnob Jun 20, 15:42

compared to the full P&A? sending your stars down to San Diego for a Saturday has to be a bargain {nm} my mate paul Jun 20, 15:43

Yea, but spending money preaching to the choir. {nm} Antibody Jun 20, 15:50

its partly that and partly the realization that audience doesn't drive hits {nm} Moviesnob Jun 20, 16:03

It really makes more sense for something like 300, DISTRICT 9, etc with low or diminished expectations that can cut a great first trailer notfabio Jun 20, 16:18

you can blow seven figures on SDCC without trying to hard {nm} Moviesnob Jun 20, 16:04

It's about $2 million on average (obviously a little cheaper for the non-majors) may have gone up. About 1/3rd a Superbowl Spot. notfabio Jun 20, 16:04

ha ha, i had no idea. what a racket {nm} my mate paul Jun 20, 16:16

its like awards season, it was completely built by publicists. Heres an event that is totally meaningless that we can charge huge fees for! {nm} Moviesnob Jun 20, 16:26

THR: Confirms Marvel is skipping SDCC this year, no official statement. notfabio Jun 20, 16:49