Movies

TheWrap/Umberto: Marvel is skipping Hall H at SDCC this year will be on exhibit floor only notfabio Jun 20, 15:04

Universal is also planning to skip (but they rarely ever attend Hall H anyway) {nm} notfabio Jun 20, 15:07

I'd imagine with Frosty's deep ties, The Fall Guy could still be a "surprise" trailer at his Collider SDCC Hall H presentation. {nm} notfabio Jun 20, 15:09

BSL confirms that is what he was told too, but he said Marvel wasn't coming last year, but they did so he didn't want to post it. notfabio Jun 20, 15:10

Secret Invasion is at not great Bob 69% (She-Hulk 80%) on Rotten Tomatoes ahead of its D+ debut tomorrow. notfabio Jun 20, 15:14

free(ish) advertising. who needs it? {nm} my mate paul Jun 20, 15:28

not remotely free! {nm} Moviesnob Jun 20, 15:42

compared to the full P&A? sending your stars down to San Diego for a Saturday has to be a bargain {nm} my mate paul Jun 20, 15:43

Yea, but spending money preaching to the choir. {nm} Antibody Jun 20, 15:50

its partly that and partly the realization that audience doesn't drive hits {nm} Moviesnob Jun 20, 16:03

It really makes more sense for something like 300, DISTRICT 9, etc with low or diminished expectations that can cut a great first trailer notfabio Jun 20, 16:18

you can blow seven figures on SDCC without trying to hard {nm} Moviesnob Jun 20, 16:04

It's about $2 million on average (obviously a little cheaper for the non-majors) may have gone up. About 1/3rd a Superbowl Spot. notfabio Jun 20, 16:04

ha ha, i had no idea. what a racket {nm} my mate paul Jun 20, 16:16

its like awards season, it was completely built by publicists. Heres an event that is totally meaningless that we can charge huge fees for! {nm} Moviesnob Jun 20, 16:26

THR: Confirms Marvel is skipping SDCC this year, no official statement. notfabio Jun 20, 16:49