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In absolute terms, how are those numbers that Wells mentions for each movie? Is that tracking to a big open or is it just a weak open for

Posted by: GMov on Jun 28, 17:03 in response to Moviesnob's post Wells: Salt and Inception tracking closely

both?

Wells: Salt and Inception tracking closely Moviesnob Jun 28, 14:58

how are people made aware of films? trailers in theater, tv spots, social networking, magazines, and in person w.o.m right? so... islander Jun 28, 15:13

Salt has an extensive outdoor campaign in LA {nm} Moviesnob Jun 28, 15:15

but your take on it would lead one to believe Inception isn't connecting with potential audiences {nm} Moviesnob Jun 28, 15:16

and now i see AJOLI featured on tonights ET and Vanity Fair cover, so i can see word is getting out on that one {nm} islander Jun 28, 16:08

Salt also has an extensive underwater campaign at the Dead Sea {nm} bennyboy10 Jun 28, 15:28

Salt is an easier word to remember than Inception, so that's one reason it has higher unaided awareness. {nm} Antibody Jun 28, 15:27

But Inception has higher overall awareness than Salt. {nm} Antibody Jun 28, 15:31

We're kind of holding a poll on this right now on CS main. Trailers is winning by far. {nm} CS Jun 28, 15:54

Interesting. I've seen marginally more tv ads for Salt than Inception. shadowking Jun 28, 16:28

by every measure (opening weekend, final gross) i still expect Inception to far outpace Salt {nm} mickpix Jun 28, 16:06

Go out on a limb or something. By every measure I predict the sun will rise tomorrow morn' {nm} lhayes37 Jun 29, 00:01

In absolute terms, how are those numbers that Wells mentions for each movie? Is that tracking to a big open or is it just a weak open for GMov Jun 28, 17:03

By the way, boxoffice.com also showed Salt spiking on Facebook hits...so maybe it really is getting the buzz {nm} GMov Jun 28, 17:10

I'm going to see both, but more looking forward to Salt... {nm} RoBoGuru Jun 28, 19:16

Salt will benefit hugely on the recent breaking news of arresting real-life Russia spies by FBI. {nm} Bobby_John Jun 29, 13:51





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Playdate (PLYDT) 20000 15.00 (0.00)          Unsung Hero (UNSUN) 150000 24.81 (+0.12)          Dune: Part Two $235M Blockbuster (DUNE2.BW) 25000 17.87 (+0.07)          Humane (HUMNE) 150000 0.92 (-0.10)          Challengers (CHALN) 1000 31.64 (-0.32)          Ghostbusters: Frozen Empire $100 (GHST5.BW) 25000 8.10 (+0.13)          Breathe (BRETE) 1000 3.28 (-0.08)          Tarot - Opening Weekend (HRSCP.OW) 100000 13.46 (-0.13)          Boy Kills World (BOYKW) 1000 8.30 (-0.19)          Kung Fu Panda 4 $155M Blockbuste (PAND4.BW) 25000 12.81 (+0.21)          Challengers - Opening Weekend (CHALN.OW) 100000 11.68 (-0.46)          The Fall Guy H$50 Call (FALGY.CA) 25000 4.00 (+0.46)          Wildcat (WLDCT) 30000 1.36 (-0.01)          Tarot H$15 Put (HRSCP.PU) 25000 3.02 (+0.13)          Mike Tyson biopic (MTYSN) 150000 0.08 (+0.01)          We Grown Now (WGNOW) 150000 0.79 (-0.07)          Mike Tyson biopic (MTYSN) 150000 0.08 (+0.01)          Unsung Hero (UNSUN) 1 24.81 (+0.12)          The Movie Critic (TMOVC) 150000 38.80 (-3.27)          We Grown Now (WGNOW) 150000 0.79 (-0.07)          Abigail (ABGAL) 150000 52.69 (-1.88)          Abigail (ABGAL) 150000 52.69 (-1.88)          Lio Tipton (ATIPT) 25000 35.93 (+0.25)          Your Monster (URMNS) 30000 2.34 (-0.04)          The Wager (WAGER) 150000 37.72 (-0.03)          Playdate (PLYDT) 150000 15.00 (0.00)          Sing Sing (SINGS) 30000 2.74 (-0.02)          Violent Night 2 (VILN2) 150000 24.06 (-0.04)          The Movie Critic (TMOVC) 150000 38.80 (-3.27)          The Movie Critic (TMOVC) 149999 38.80 (-3.27)          Playdate (PLYDT) 150000 15.00 (0.00)          Untitled SpaceX Project (SPACX) 24288 26.98 (-0.08)          Violent Night 2 (VILN2) 150000 24.06 (-0.04)          Annie Mumolo (AMUMO) 25000 45.69 (+0.16)          Voyagers (VOYGR) 30000 6.40 (0.00)          The Movie Critic (TMOVC) 150000 38.80 (-3.27)          The Movie Critic (TMOVC) 150000 38.80 (-3.27)          Sydney Sweeney (SSWEE) 330 74.79 (+0.50)          The Naked Gun (NKGUN) 347 34.21 (-0.12)          Voyagers (VOYGR) 30000 6.40 (0.00)          The Haunting In Wicker Park aka (TRUEH) 30000 6.14 (0.00)          Playdate (PLYDT) 25000 15.00 (0.00)          Antoine Fuqua (AFUQU) 25000 83.13 (+0.25)          Alan Tudyk (ATUDY) 4900 101.17 (+0.06)          Playdate (PLYDT) 5000 15.00 (0.00)          The Movie Critic (TMOVC) 150000 38.80 (-3.27)          The Movie Critic (TMOVC) 150000 38.80 (-3.27)          Sight (SIGHT) 1 9.05 (+0.97)          Sight (SIGHT) 150000 9.05 (+0.97)          The Fall Guy - Opening Weekend (FALGY.OW) 100000 52.49 (+0.61)