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Not really, that's why it's very attractive for AMC and likely to be run into the ground quickly after Swift/Beyonce.
Open Road lost a ton of money for AMC/REGAL/CINEMARK because they had to do full nationwide marketing campaigns for films that weren't likely to get full theatrical releases elsewhere.
They had their hands tied for a long time with these concert films because of their restrictive 20 year deals with Fathom Events/National Cinemedia, that they did re-up but with some more freedom going forward.
There are only a handful of acts that really would approach even the diminished draw of Beyonce vs Taylor Swift, a Lady Gaga Concert Film in the lead up to Joker 2 next year could be pretty big.
They could try to get major market radio station multi-talent concerts like the LA/NY Jingle Ball Concerts, I know there's been some experimentation with those, but not on a wide scale.
DL: The National TV Spot for Taylor Swift has only aired 38 times, several of them during NFL Game coverage. Oct 09, 14:13
Capital One has tagged their nationwide ad that has a tag for the movie 300 times. {nm} Oct 09, 14:14
does it really need to be marketed much anyway? Swifties know {nm} Oct 09, 14:23
Not really, that's why it's very attractive for AMC and likely to be run into the ground quickly after Swift/Beyonce. Oct 09, 14:37
TV spot is overrated. A24 "Talk to Me" had no TV spots, and the film still did great at box office {nm} Oct 09, 19:07