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Why do you suppose Ministry of Ungentlemanly Warfare did so bad? Alternatively...what did Civil War do right to gross 3x+ better than it?

Posted by: pro-satoshi on May 20, 11:53

Working on a marketing thing w/ some overlap; curious what insights anyone here might share.

Why do you suppose Ministry of Ungentlemanly Warfare did so bad? Alternatively...what did Civil War do right to gross 3x+ better than it? pro-satoshi May 20, 11:53

Having a strong easy-to-parse movie title can sometimes help... {nm} TheWeekendWarrior May 20, 12:00

Civil War was marketed as a big budget high concept tent pole with a hot premise. Ministry {nm} notfabio May 20, 12:01

Ministry = terrible title, period action film, UK geared vs US. Much harder sell premise. {nm} notfabio May 20, 12:40

I am surprised that Ministry was so lopsided to the US, but imagine Lionsgate sold off almost all INTL {nm} notfabio May 20, 12:52

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