Having a strong easy-to-parse movie title can sometimes help... {nm} May 20, 12:00
Civil War was marketed as a big budget high concept tent pole with a hot premise. Ministry {nm} May 20, 12:01
Ministry = terrible title, period action film, UK geared vs US. Much harder sell premise. {nm} May 20, 12:40
I am surprised that Ministry was so lopsided to the US, but imagine Lionsgate sold off almost all INTL May 20, 12:52