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This was my big takeaway:

Posted by: Moviesnob on Oct 03, 14:01 in response to notfabio's post This is really just a slight tweak to market research...

Perhaps the greatest irony of this phenomenon is the disproportionate impact these toxic fandoms have relative to their actual number. 

“The vast majority of any fandom are casual fans,” says John Van Citters, VP of Star Trek brand development, who has been with the storied franchise since the 1990s. “The number of people who live and die on their franchises are very, very few, and then those who come after things that they espouse to love with venom are a really, really tiny subset of that already smaller subset of fandom. It’s just much easier to see it now. I don’t know that it’s really that much broader than where things were in 1995 — it’s just that the bullhorn wasn’t there.”





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