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They may still keep their own brands and it will be more a THX style minimum agreed standard. AMC has the nost IMAX locs {nm}
Bloomberg: Major chains besides AMC looking to cooperate to market a rival large format brand vs IMAX Jul 17, 05:09
They may still keep their own brands and it will be more a THX style minimum agreed standard. AMC has the nost IMAX locs Jul 17, 05:15