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How does that work? You grow your theater count based on performance. You only have guaranteed week 2+ bookings if you have something like

Posted by: Moviesnob on Jan 25, 13:18 in response to The Weekend Warrior's post So just platform it to fulfill contractual obligatoins...

SENTIMENTAL VALUE or HAMNET or SECRET AGENT where theaters know its going to work and have seen the movie and want it. The reason RA is putting this in theaters for a week is because the Hulu rate card pays based on theater count and P&A spend, not box office

ERC: HFHWK $150k Antibody Jan 25, 09:12

Another indie with zero buzz that should have platformed. {nm} The Weekend Warrior Jan 25, 09:38

The book was so powerful; one of my favorites. I'd still like to see this, despite the reviews and results. {nm} goodvibe61 Jan 25, 10:10

Speaking of powerful books, I saw the opera based on Kavalier and Clay yesterday... it's playing again in theaters on Weds... great stuff! {nm} The Weekend Warrior Jan 25, 10:22

I hadn't heard of this. And yeah, I love that book too LOL. It's a classic. {nm} goodvibe61 Jan 25, 13:38

Recommended if you can find it playing anywhere near to you The Weekend Warrior Jan 26, 00:39

its pretty hard to platform up a movie at 75% RT critics score {nm} Moviesnob Jan 25, 10:42

So just platform it to fulfill contractual obligatoins then dump it to VOD. {nm} The Weekend Warrior Jan 25, 13:07

How does that work? You grow your theater count based on performance. You only have guaranteed week 2+ bookings if you have something like Moviesnob Jan 25, 13:18

So are we gonna take a wild guess how many of its 400 or so theaters it loses this coming Friday? I'll say 200+. {nm} The Weekend Warrior Jan 25, 14:03

why not all of them? they got what they needed to trigger a threshold for hulu {nm} Moviesnob Jan 25, 14:08

I had no idea that so many distributors were "tricking the system" in this way. I guess theaters need content. {nm} The Weekend Warrior Jan 25, 15:09

I'm gonna try to sneak in a screening this week anyway, i know you didn't think much of it, but that book...... goodvibe61 Jan 25, 20:04

Yeah, I wouldn't wait to long to go see it. {nm} The Weekend Warrior Jan 26, 00:40





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