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One difference is that 30% of its Friday gross came from midnight, a higher percentage than other horror movies
Still $40m looks good: $14m Friday without midnight; a 2.5 multiplier from that gives $35m, and then adding the $6m back, we get $41m.
ERC: [PNAC2] 20 mil Fri (incl midnight) Oct 23, 07:26
So it could end up with $40 or so... definite long either way. {nm} Oct 23, 07:47
Yeah, the article says $38 (which would be an adjust up by near to $20) and $4M/$13M for HAFTR which would be a wash Oct 23, 08:14
I don't see HAFTR having a 3.2 internal mult even as a returning movie. {nm} Oct 23, 08:15
Neither do I, honestly {nm} Oct 23, 09:30
It is having a strong Saturday so far, Paranormal has definitely dropped off a sizable amount {nm} Oct 23, 16:50
If PA2 drops 35% on both Sat and Sun, it still has over 41m. Even the Elms Street remake got over a 2 IM. {nm} Oct 23, 08:49
One difference is that 30% of its Friday gross came from midnight, a higher percentage than other horror movies Oct 23, 11:38
This is why midnight #s should NEVER be reported as separate amounts. Oct 24, 04:07
http://www.boxoffice.com:80/ early estimate $40 {nm} Oct 23, 08:36
From BOM: PA2 - $20.1M, JA3D - $7.5M, Red - $4.5M. Hereafter - $4.1M. Oct 23, 09:00