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Wonder if Sony will advertise the Sandler film since it's a week before it opens
Always seemed like studios would be better off advertising films that are close to being released and could use the extra push instead of films that really don't need much advanced advertising (Pirates, Transformers 3) because they're presold blockbusters already. I remember back when WB did advertise during the game they promoted Collateral Damage during it and the film opened at number one, probably thanks a lot to the widely seen ad.
THR: Super Bowl ads for [SUPR8] [TFRM3] [CAPAM] [THOR] [PIRT4] [CBALN] [LMTLS] Jan 19, 16:43
yowsa! {nm} Jan 19, 17:18
LMTLS?! Seriously?!!? Seems like a waste of money. The others make sense. {nm} Jan 19, 18:17
thought the same thing {nm} Jan 19, 18:17
Or maybe the Super Bowl will be what puts it over the top... of $10 million :) {nm} Jan 19, 18:44
Surprised there's no BATLA or Sucker Punch {nm} Jan 19, 18:45
Also, [RANGO] is getting one during the game {nm} Jan 19, 18:50
Why doesn't WB choose to advertise during the SB? {nm} Jan 19, 20:24
Variety: "[It] just doesn't move the needle enough" Jan 19, 20:33
Wonder if Sony will advertise the Sandler film since it's a week before it opens Jan 19, 20:30