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Whisper Numbers: Box office to be frightening this weekend

With Halloween falling on a Saturday this year, multiplexes will be ghost towns as parents take their kids trick-or-treating while everyone else parties the night away. The new releases are unlikely to generate much business leaving the battle for number one to two holdovers. The Martian [MARTN.BW] edged Goosebumps [GBUMP] last week by only $200 thousand. While The Martian adds IMAX screens this weekend, Goosebumps has the advantage of being Halloween themed. Look for another dead heat at around $8 million for both.

The Weinstein Co. targets older women with the chef drama Burnt [ADAMJ] starring Bradley Cooper [BCOOP]. The studio has shown little faith in the R-rated film by the scheduling as well as a late marketing campaign. Opening at 3003 locations, Burnt may cook up $6 million.

Similarly, Warner Bros. targets older women with the political comedy Our Brand of Crisis [OBCRS] starring Sandra Bullock [SBULL]. The studio has also shown little faith in the R-rated film by the scheduling as well as a late marketing campaign.   Polling at 2202 theaters, Our Brand of Crisis may tally $5 million.

After dumping off Paranormal Activity last weekend, Paramount dusts off Scouts Guide to the Zombie Apocalypse [SVSZ] as the second film in their new business plan to shorten the theatrical window and share its VOD revenue. The R-rated comedy may entice older teens to fork over $4 million from 1509 locations.

The best of last weekend’s openers, The Last Witch Hunter [TLWH] is likely to tumble 60% in its second weekend to $3.5 million.

After two weeks of limited release, Truth [TRUTD] expands wide into 1110 theaters. The drama about Rather-gate has earned good reviews, but also stirred up controversy about its truthiness. Truth may uncover $3 million.

That’s the whisper from the virtual trading floor.



Tag(s): GBUMP, ADAMJ, BCOOP, OBCRS, SBULL, SVSZ, TLWH, TRUTD

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By Box Office Whisperer on Thursday, October 29, 2015 @ 03:08 PM 4573 views

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Weekend Box Office Actuals: 1. #GodzillaVsKong $13.88M 5. #Voyagers $1.38M       Janina Gavankar joins Borderlands        Jordan Vogt-Roberts to direct live-action Gundam for Netflix        Lucy Liu joins Shazam! Fury of the Gods as the villain Kalypso       #Nomadland won the #EEBAFTAs for Best Film. Will it be the Best Picture at the #Oscars? https://t.co/Q0bWEifrMb       Chloe Zhao won the #EEBAFTAs for Best Director. Will she win again at the #Oscars ? https://t.co/j2PPCZyDep       Anthony Hopkins won the #EEBAFTAs for Best Actor. Will he also prevail at the #Oscars ? https://t.co/0sfEOJ9JEl       Frances McDormand won the #EEBAFTAs for Best Actress. Will she also prevail at the #Oscars ?…       Daniel Kaluuya won the #EEBAFTAs for Supporting Actor. Will he also bring home the #Oscars ?…       Yuh-Jung Youn won the #EEBAFTAs for Supporting Actress. Will she also bring home the #Oscars ?…      
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