HOLLYWOOD STOCK EXCHANGE
THE ENTERTAINMENT MARKET
THE ENTERTAINMENT MARKET
Now the question turns to how frontloaded it will be.
Super-frontloaded like Sex and the City 2 (2.59x Thurs for the 4-day) and it would be a sizable short.
Surprisingly not frontloaded like TERM4 (3.88x Thurs for the 4-day) and it's a huge long.
A more generic 3x Thursday and it breaks even.
I could make a case for any of the three scenarios.
$31.66 million for Hangover 2 on Thursday according to WB {nm} May 27, 06:59
Now the question turns to how frontloaded it will be. May 27, 07:10
so we are looking at around 95 mill over 4days to make its mark its at now? {nm} May 27, 07:19
Yup, 95.35... it will have to make $27 million on Friday to make that. {nm} May 27, 07:23
HANG2 seems to have a broader appeal imo than SEX2 - I'll be pretty surprised if it follows that same pattern {nm} May 27, 07:55
I agree. HANG2 is as close of a 4 quadrant R-rated film as your can get. SEX2 was not. {nm} May 27, 08:02
KIds and families aren't included in the "four-quadrant" model... May 27, 08:34
Which is why the four-quadrant model has never made much sense to me. {nm} May 27, 08:42
No model is perfect. Just another tool. {nm} May 27, 08:44
It's why kids' movies generally show up low in tracking... well, except for Kung Fu Panda 2 apparently. :) {nm} May 27, 08:49
The point was that Matrix and Passion had broader appeal among each of the four quads. ;) {nm} May 27, 08:55
Didn't the Matrix appeal more to men than to women? {nm} May 27, 09:05
I would imagine so. Same goes for Hangover though, especially among older audiences. {nm} May 27, 09:21
I'll say it ends up somewhere in the middle. {nm} May 27, 08:01
5.8M for Panda according to Guru. {nm} May 27, 08:32
