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KIds and families aren't included in the "four-quadrant" model...
it's Men under 25, men over 25, women under 25, women over 25... so yeah, teens and kids are sort of included in the former but they have entirely separate tracking for kids and their parents... four-quadrant means that it's not necessarily for men or for women or for older or younger audiences.
$31.66 million for Hangover 2 on Thursday according to WB {nm} May 27, 06:59
Now the question turns to how frontloaded it will be. May 27, 07:10
so we are looking at around 95 mill over 4days to make its mark its at now? {nm} May 27, 07:19
Yup, 95.35... it will have to make $27 million on Friday to make that. {nm} May 27, 07:23
HANG2 seems to have a broader appeal imo than SEX2 - I'll be pretty surprised if it follows that same pattern {nm} May 27, 07:55
I agree. HANG2 is as close of a 4 quadrant R-rated film as your can get. SEX2 was not. {nm} May 27, 08:02
KIds and families aren't included in the "four-quadrant" model... May 27, 08:34
Which is why the four-quadrant model has never made much sense to me. {nm} May 27, 08:42
No model is perfect. Just another tool. {nm} May 27, 08:44
It's why kids' movies generally show up low in tracking... well, except for Kung Fu Panda 2 apparently. :) {nm} May 27, 08:49
The point was that Matrix and Passion had broader appeal among each of the four quads. ;) {nm} May 27, 08:55
Didn't the Matrix appeal more to men than to women? {nm} May 27, 09:05
I would imagine so. Same goes for Hangover though, especially among older audiences. {nm} May 27, 09:21
I'll say it ends up somewhere in the middle. {nm} May 27, 08:01
5.8M for Panda according to Guru. {nm} May 27, 08:32