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EW: [TFRM3] Transformers to have a Tuesday 3D and IMAX openers

Posted by: zdouble on Jun 18, 14:18

Transformers: Dark Of The Moon bumps up to a Tuesday 3-D and IMAX release

Looks like Bumblebee and Optimus Prime will be taking their talents to Tuesday night. After the $16 million success of the Tuesday night opening of 2009′s Transformers: Revenge of the Fallen, Paramount announced Friday that the third installment of Michael Bay’s franchise, the first of the series to be shot in 3-D, will debut in an exclusive 3-D and IMAX engagement on Tuesday, June 28, one night before its previously slated national release. The studio thinks the robotic boom-fest will attract enough moviegoers to merit a rare Tuesday opening, giving the film seven days to rake in box office returns during the lucrative July 4 holiday weekend. Those who wish to ogle new star Rosie Huntington-Whiteley without the assistance of 3-D glasses, however, will have to wait until Wednesday.
http://insidemovies.ew.com/2011/06/17/transformers-tuesday-release-3d-imax/
[TFRM3]

Tag(s): TFRM3

EW: [TFRM3] Transformers to have a Tuesday 3D and IMAX openers zdouble Jun 18, 14:18

whats going to be the formula for a 7 day weekend? {nm} b4bad Jun 18, 15:16

It will probably be Tu+We+Th + (2.2 x (Fr+Sa+Su+Mo)) {nm} LonePirate Jun 18, 15:19

Yup. {nm} secretstalker Jun 18, 15:22

over 9000 !! {nm} kalelanalang Jun 18, 15:23

so I *shouldn't* short it then. ;) {nm} Panachevitz Jun 18, 17:01

Have there been many other movies that have had a similar release pattern before (i.e. 7-day opening weekend)? {nm} accountant_4_Jesus Jun 18, 18:35

TFORM opened on a Monday and went 7 days. TFRM2 opened on Tuesday and went 6 days. {nm} lobogotti Jun 18, 19:41

Thanks for that. So really, we only have its predecessors to use as gauging the potential adjust for this film... accountant_4_Jesus Jun 18, 22:21

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