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Isn't SPID4 a 2.2 multiplier because of July 4th? {nm}

Posted by: PVL Admin (a.k.a Rocket123) on Jun 20, 22:48 in response to Paul2k's post THR: pre-release tracking for [SPID4] suggests 6-day...

THR: pre-release tracking for [SPID4] suggests 6-day opening of 125 or more. (adjust should be Tue-Thur + [Fri-Sun x 2.7]) Paul2k Jun 20, 18:52

"Total awareness strong across every demo...def interest, males of all ages appear eager...interest also is good among females < 25, less Paul2k Jun 20, 18:55

I really don't have the numbers to compare to other past super hero movies but... skamanfu Jun 20, 19:09

Do you mean no film "ever" has matched those numbers, or just no film coming up in the future? {nm} Paul2k Jun 20, 19:11

No film that is currently in their list of upcoming films. Numbers only go through 7/6/12 {nm} skamanfu Jun 20, 19:12

Not surprising considering the dearth of "must see" product. The real test is to see how it compares when BATM3 comes on the radar. {nm} Paul2k Jun 20, 19:13

Not sure why the formatting was all funky. But the info is at the bottom of the long blank space. {nm} skamanfu Jun 20, 19:11

Comparison for MIB3 two weeks out: 07, 93, 49, 12 (closest comp I could quickly find) {nm} skamanfu Jun 20, 19:14

Thanks for providing the actual numbers, btw. {nm} Paul2k Jun 20, 19:18

No prob. If D.Mac has a problem with it, just let me know. I know someone used to post them years ago. {nm} skamanfu Jun 20, 19:20

the real question is: how much of that 125 will be spent Tue-Thur without the multiplier? {nm} Oleg Max Jun 20, 19:05

FYI, the last year we had July 4th fall on a Wednesday was 2007. The top opener that year was Transformers 1 which opened on Monday the 1st Paul2k Jun 20, 19:08

no {nm} Oleg Max Jun 20, 19:26

no, no one asked for reboot so fast... {nm} Oleg Max Jun 20, 19:29

ugh, Spidey...you're gonna make me do extra math next month {nm} tealfan Jun 20, 19:32

Isn't SPID4 a 2.2 multiplier because of July 4th? PVL Admin Jun 20, 22:48

I wouldn't think so, considering it's still a 3 day BO count. {nm} elchan Jun 21, 05:23

I wouldn't think so, considering it's still a 3 day BO count. {nm} elchan Jun 21, 05:23

Hmm, how did that happen? {nm} elchan Jun 21, 05:24

Weak JohnnyGodard Jun 27, 04:36





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