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The 3D reissues are like small studio releases...

Posted by: baronblacksheep on Oct 29, 13:51 in response to Gavin's post a few mistakes, please dont have a go at my typo's. NO...

I've no idea how much post converting to 3D costs, but imagine that when you originate in computer animation it is significantly cheaper than doing it to a film. Add on the advertising, digital print distribution etc and you are probably looking at $20m minimum to get it out there.

I think what Disney in particular are looking at is a way to generate increased revenue and secure screens from their reissue program. It's a tactic that will continue to work as you can create event status around the 3D element, plus you then have materials for a higher priced 3D home ent release. The entire Pixar catalogue is ripe for this, but there are only so many Disney classics you could do this to - would Lilo and Stitch really be worth the expenditure?





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